Fast-growing Essentia Water announced that it had reached a deal to sell a partial ownership stake to private equity firm Castanea Partners. First Beverage Ventures was also an investor in the deal.
Formerly known as Dr. B’s Tea, Doc’s Tea is a line of rooibos tea drinks that uses monk fruit as the primary sweetener. In addition to the rebrand, the company removed xylitol from the drinks and replaced it with cane sugar. The new formulation, is for the most part, good especially considering that it has only 10 calories per 12 oz. bottle. On the branding side of things, however, calling it “Doc’s Tea” seems like a questionable move.
With a lineup that has invested in products like Vitaminwater, Popchips, Mamma Chia and Kind Bars, the “Financing Your Growth” segment of FBU L.A. is stacked with experience and advice.
In a statement, Braintrust said that it will “be working closely with brokers, distributors, and retailers to provide more consumers with access to the company’s truly unique teas.”
Made with 100 percent muscadine grape juice from concentrate, Carolina Wild is essentially what you’d expect from a super premium single varietal grape juice: tart, slightly tannic, and moderately sweet. It's an impressive flavor that will definitely transform what you think about bottled grape juice.
SodaStream CEO Daniel Birnbaum's looming decision on the fate of a West Bank plant will be based on "purely financial" considerations.
Honest Tea is the first Coke-owned brand to develop a line of K-Cups for use in Keurig’s hot brewing unit. Intended to be brewed over ice and served cold, the launch of Honest Tea’s new single-serve “pods” comes months before the expected debut of Keurig’s cold beverage system, one that will enable consumers to prepare a variety of cold drinks, including carbonated ones, at home.
As part of the deal, Xyience, currently based in Las Vegas, will end its partnership with the UFC and focus on a broader demographic of healthy consumers.
Taking a cue from its cold-pressed counterparts, Odwalla has replaced its longtime 12 oz. single-serve frosted plastic bottle with a larger-sized 15.2 oz. clear PET container.
While chocolate-flavored coconut water is certainly not a new thing, Harmless Harvest’s approach brings an innovative twist to the concept. The product, which, like Harmless Harvest’s flagship coconut water is high pressure processed and promoted as "raw," contains only two ingredients: organic coconut water and organic cacao extract.
Look no further than this week’s distribution roundup to get a read on trending beverage categories.
Seeing an opportunity to extend the brand’s positioning, Green Mustache has released a revamp of its packaging and now sports the tagline, “Greens For All, Big & Small.”
The suit alleges that Nestlé breached a non-disclosure agreement (NDA) and engaged in anticompetitive practices that aimed to drive Nirvana out of business.
With club/warehouse quickly emerging as an important channel for natural beverage companies, Kirstin Everard, a marketing & promotions expert, shares critical information on how to maximize the usefulness of Costco's in-house sampling and Roadshow programs in a new video series on BevNET Food and Beverage University.
