Sweet teas drove the growth of the category, and non-caloric sweetener technology is improving. Nevertheless, any product with the whiff of artificiality, be it in taste or formulation, runs the risk of being seen as inauthentic.
Launched in July, Seattle-based Vital Juice markets a line of cold-pressed, high pressure processed (HPP) juices and nut milks. The company sells a substantial number of products with 15 varieties,…
Earnings per share missed expectations, sales were pumped via promotion, and a series of expenses resulting from changes to distribution, lobbying and other legal costs resulting in a brief after-hours roller coaster ride for Monster Beverage Corp stock, but buyers took advantage of the dip to send the price right back up this morning.
In a bid to attract a wider set of consumers, BluePrint recently unveiled a new line of 10 oz. bottled juices that the company will launch next week as an…
BevNET is pleased to release some of the instructors for the upcoming Beverage School event, which will be held at the Fort Mason Conference Center in San Francisco on Sept. 12. The event will run from 10AM to 5PM. This first flight of instructors will be on hand to guide attendees through the specific technical and legal steps involved in creating a beverage, as well as basic beverage distribution and retailing mechanics, and a broad discussion of the beverage industry.
A recent study that investigated possible conflicts of interest with regard to food ingredients self-affirmed as GRAS (Generally Recognized as Safe) found that literally all of the determinations submitted to the U.S. Food and Drug Administration (FDA) from 1997-2012 lacked independent review.
As natural and organic beverages continue to gain traction among greater numbers of mainstream consumers, Purity Organic has over the past year positioned itself to take advantage of that momentum through a path carved by innovation.
Boasting that its juices are "TRULY RAW," Seattle-based Strawberry Moon does not pasteurize or high pressure process any of its products. While the juice blends, which have a three-day shelf life, are primarily sold on the company's website, Strawberry Moon does have some retail distribution, and, from our perspective, will need to make some significant changes to its packaging if it wants to scale its business.
Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.
Certainly, the direct-to-consumer delivery model has been a key launching pad for marketers of raw juice products, particularly through the sale of packaged juice cleanse programs. Recently, however, a growing number of companies are attempting to enhance brand awareness while meeting growing demand and interest in raw juice via the construction of retail storefronts. San Francisco-based Project Juice is one such company.
Brewed and bottled by Portland, Ore.-based Townshend's Tea Company, Brew Dr. Kombucha is a line of kombucha products that come in five varieties. We definitely enjoyed the three flavors that we sampled and like the stubby bottle package that the company uses for the drinks. However, we do recommend an adjustment in how some of the products are named...
In a couple of significant moves for the company, BluePrint is set to launch a new line of 10 oz. bottles to its brand of high-pressure processed juice blends, and next month will open its first storefront in Venice, Calif. The latest news from BluePrint, which was acquired by Hain Celestial in December, comes amid a dramatic leap in awareness and demand for cold-pressed juices, as well as the introduction of a variety of similarly positioned brands over the past year.
LuliTonix produces a line of raw (non pasteurized, non-HPP) juice blends that are -- aside from very limited retail distribution in the New York City area -- sold direct to consumers via the company's website. LuliTonix has done a great job differentiating its blends from the range of other raw juices on the market, but we do have a couple issues with its branding...
Finding the right co-packer for your beverage brand is like finding the right person to baby-sit your kids: you want peace of mind in knowing that your product is in good hands and will be treated with the utmost care and quality. The process often requires a significant investment in time and research, but once you’ve found the right partner, you’re set. Or are you?
