Shaking Things Up: A Q&A with Powell & Mahoney Co-Founder Mark Mahoney

At the recently held 2015 Winter Fancy Food Show, we sat down with Mark Mahoney, co-founder of Powell & Mahoney, to discuss the evolution of the cocktail mixer category and how his company is keeping up with a burgeoning shelf set, as well as new retail and distribution opportunities for craft-centric brands and trends we can expect to see blossom in the coming months.

Review: Harvest Soul Chewable Juice

Marketed as “Chewable Juice,” Harvest Soul has introduced a two-SKU line of beverage blends made with high pressure processed juice and bits of seeds, nuts and berries, which the company terms as “chewables.”

Review: Suavva

Suavva, which we first reviewed in 2012, has been given a makeover, both in its packaging and formulation. While maintaining its key ingredient, cacao juice, the beverage, which had been a pasteurized 70 percent juice product, now sports a 100 percent juice formulation that is high pressure processed and promoted as “cold-squeezed.”

Review: Jay Street Coffee Shot

Jay Street Coffee, the coffee brand marketed by Japanese tea giant Ito En, has added a potent 6.4 oz. “Coffee Shot” to its lineup. It’s pure unadulterated coffee and made with only two ingredients: water and coffee. Aside from being a nice alternative to Ito En’s tea-based shots, we think that this is a great showcase for the company's ability to also be a high quality coffee contender.

Review: Amy & Brian Coconut Water with Cinnamon

While the concept of mixing cinnamon with coconut water isn’t new, this is the first entry that we’ve seen in shelf-stable form (Harmless Harvest being the first -- albeit a perishable -- option). Having only two ingredients (coconut water and cinnamon), the product has a very clean flavor.

Wells Fargo Securities Downgrades Monster Stock

Despite Monster Beverage’s return to double-digit growth in dollar sales in the four-week period ending 12/20/14, analysts aren’t sold that the company can keep it up in 2015.