C2O, which markets Thai-sourced coconut water in both can and Tetra Pak containers, recently launched its first flavored line extension, a chocolate variety. In our review of the brand's original variety (packaged in a 17.5 oz. can) and the chocolate product, which comes in a 1 L Tetra Pak, we find both products to be very good formulation-wise, but have some suggestions for the label of C2O's new flavor.
Grady's co-founder Dave Sands described the bean bags as a critical extension for the brand, which had been limited at retail because its primary offering, a bottled liquid concentrate, requires refrigeration.
Rounding out our coverage of the 2015 Winter Fancy Food Show is the following news regarding distribution gains for brands exhibiting at the event as well as updates on line extensions and product revamps.
Runa, which markets a line guayusa-infused beverages, has added a new Orange Passion variety to its "Clean Energy" carbonated sub-line. Compared with the other flavors of Runa Clean Energy, we really like use of an orange accent color, which appears on some of the text and in the fruit images.
Daily Greens founder Martin noted that while “several” strategic investors had expressed interest in the company, WhiteWave was “the right fit for us.”
Suja and Bai took to their Twitter accounts Thursday to celebrate their inclusion on list saying they were “thrilled’ to be featured.
Once again, Suja has added to its vast line of cold-pressed, high pressure processed juices with the launch of a new “1-Day Renewal” set that is sold exclusively at Target. Coming under the banner of its "Essentials" sub-line, the set includes three new items: a probiotic-infused juice, a green juice, and a protein-rich, almond milk-based beverage.
The biggest question for drinking vinegar is probably the most obvious one: how do you get people to buy it?
In this week's press clips, Pepsi spoils a Gronkowski gathering, Wendy's pulls soda from its kids meals, and Soylent raises $20 million in financing round.
The 2015 Austin lineup draws from the region's reputation as a hotbed of successful entrepreneurial endeavors.
Based in Iowa, Shaktea Kombucha positions its six-SKU line of drinks as “Nature’s Healthy Soda Alternative.” Of the varieties that we sampled, each had a nice and light flavor profile that could have some mainstream appeal. The labels, however, could use some work.
The launch of the new beverages is not entirely unexpected. In November, PepsiCo chief marketing officer Simon Lowden told The Street that the company would be adding coconut water as an ingredient across several of its brands, though Mountain Dew was the only one named at the time.
Sean Lovett may have been wistful for the old days, but he had a business to run, and in the weeks leading to Greenshoots’ demise, he prepared for a transition in distribution, namely by creating his own.
The FDA indicated that NYSW’s labeling of VBlast products as liquid dietary supplements is contentious because the company represents them as beverages by using the words “water” and “punch” in product descriptions.
