The California Senate Appropriations Committee has shelved a California Senate bill that would require health warning labels on beverages with added sugar because of its potential price tag, according to Law360.
Launched by beverage incubator L.A. Libations, Arriba is a new horchata-flavored energy drink that is currently sold exclusively at 7-Eleven stores. Aside from the word “energy” on the can, the formulation having caffeine (76mg), and being packaged in a container that’s often used for energy drinks, this product doesn’t have a whole lot in common with what you typically get from an energy beverage... and yet, the execution of the product is impressive.
As you tour the Organic Food Incubator, as you meet the tenants and the operator and the laborers, as you sample the products and share the laughs and look around, you sense community. These incubatees, at varying phases of development, illustrate and concentrate a pith of entrepreneurism — it’s a long road, why not make a go of it together?
Marketed as the "World's First Premium Cold Brewed Tea," Boston-based Evy Tea is a new brand of iced teas that are produced by seeping whole leaf teas in filtered cold water for 16-20 hours. Initially launched in large-format bottles, the company recently released a line of single-serve products that comes in three varieties. The beverages are quite tasty, and while the labels could use a tweak or two, Evy Tea is nevertheless off to a great start.
Featuring best-in-class sponsors, suppliers, and vendors, the BevNET Live Expo is a tremendous opportunity for attendees to gain insight and access to cutting edge and high-quality innovations.
We're pleased to announce a presentation and panel discussion on a variety of strategies for approaching, receiving investment from, and maintaining relationships with family offices.
The new network comprises 252 distributors and allows the brand the luxury of having distributors actively selling the product in channels beyond grocery and drug, trying to gain shelf space in the "up and down the street" markets that establish the brand.
Pure Brazilian Coconut Water is a “raw,” high pressure processed (HPP) coconut water that is, as the name implies, produced in Brazil. Aside from “raw,” the key value proposition of what the company is selling is its belief that Brazilian coconuts produce better tasting coconut water than coconuts from other parts of the world.
Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven't done the same.
Target added Chameleon coffee concentrates to 81 of its SuperTarget locations in Texas, Colorado, Oklahoma, Kansas and Louisiana. The products, which are priced in line with other retail channels, are being shipped direct from Chameleon’s Austin, Texas facility to Target’s distribution center in Dallas.
With specialists in retailing, distribution, marketing, finance, and media on board, this group is ready to keep contestants on their collective toes.
Greater Than, which markets a line of sports drinks that use coconut water as a base, has gone through a few renditions in the formulation and packaging of its products, and the latest revamp is the brand's best yet. In addition to mainstream-appealing flavors and calorie counts, the products have migrated to a 16 oz. contour PET bottle, has been given a nice upgrade versus the company's previous efforts. All in all, it definitely feels like a step forward for the brand
With sales of big soda brands in a sustained freefall, it’s a fair guess that most would be wary of new investment in the carbonated beverage category. Yet where some see a perilous position for soda, some see opportunity, particularly when it comes to innovative brands. It’s that line of thinking that has garnered Spindrift, which produces a line of premium-positioned sodas and seltzers made with fresh juice and purées, a new round of funding worth over $2 million.
Launched as an exclusive at Costco, Suja Essentials "Organic 3 Day Fresh Start" is promoted as "a hydration and whole food centered plan created to eliminate anything that doesn’t make you feel your best." The pack introduces three new juice varieties to Suja's Essentials line -- Green Greatness, Spicy Lemonade and Vanilla Nutz -- however, each are only available as part of the "Fresh Start" pack. The products continue upon Suja's reputation for well-formulated juice blends, and are a nice use of the Essentials branding.
