When it comes to protecting the public from the dangers of energy drinks, Monster Beverage Corp. is like the rooster guarding the hen house. That’s the opinion of Kevin Goldberg, an attorney with Goldberg, Finnegan & Mester, and one half of the legal team representing the family of Anais Fournier, a 14 year-old girl whose death in 2011 is blamed on her consumption of two Monster Energy drinks.
When Eric Schnell and Debbie Wildrick agreed to present at BevNET’s Beverage School conference in April, little did they know the event would become a sort of first date for a merger. Since that time, Metabrand has agreed to acquire Growing Innovative Brands and make Wildrick the centerpiece of a new advisory department focusing on snacks and beverages.
Alley Oop is new citrus-flavored sports drink from Youthtopia Beverages. Unfortunately, the product, which is made with a blend of natural and artificial sweeteners, is anything but a slam dunk.
Yes, BevNET Live offers attendees the opportunity to learn from and network with some of the most knowledgeable and successful professionals in the beverage industry. But did you know that the event will also offer access to best-in-class sponsors, suppliers, and vendors who are prepared to introduce show attendees to high-quality innovations?
Heart of Tea recently launched two new varieties -- Lemon and "Victorian," a sweet black tea -- to its line of all-natural, ready to drink bottled teas. While the company has done well to create two great-tasting products, there are a couple hiccups with the each tea, one in terms of formulation and the other in its packaging.
Shaquille O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.
It’s a given that most beverage entrepreneurs are constrained by limited financial resources, and when it comes to spending a sizable amount of money to establish proof of concept, it’s imperative to look before leaping. So what’s the best way to create the foundation for a successful product launch without breaking the bank? Start small. That’s the advice of Bob Burke, the founder of Natural Products Consulting, and a longtime advisor for beverage industry start-ups.
Earlier this year, Zico introduced a reformulated version of its Latte variety, and our review team decided to take a second look at the flavor. Was there a significant improvement in taste? Read on...
We’re less than two weeks away from BevNET Live Summer ‘13 in New York City, and we thought it was time to pull up the curtain and reveal the slate of outstanding judges for BevNET Live’s signature competition, the New Beverage Showdown.
Yes, hemp is growing in use as an ingredient in the natural channel, however, the notorious seven-pointed leaf is rarely used in the branding of successful products. When an image of the leaf is used, there's really only a novelty buyer out there; it amounts to very low volume target market. And that's the biggest problem with Cannbis Energy.
Could anyone have guessed that in its 80th year of business, The Double Cola Company, a stalwart of classic Americana and traditional sodas, would venture into… the coconut water category? Perhaps not, but Double Cola, like many other CSD companies, is doing its best to adapt to wave after wave of consumers increasingly mindful of what they drink and the impact of sugary beverages on overall health and wellness.
Leonard Marsh, a co-founder and former president and CEO of Snapple, died on Tuesday. He was 80, and the last of the Snapple founders to pass away.
Sambazon's Purifying Cleanse is three-day juice cleanse program that consists of three organic superfood blends each packaged in a 1 L Tetra Pak. Unlike many other juice cleanse beverages coming onto the market, the new products are not high pressure processed. Nevertheless, Sambazon has created an affordable and well-formulated program that could find significant mainstream appeal.
In a move that is certain to raise some eyebrows, John Cochran has departed as CEO of AQUAhydrate and taken the top spot at fast-growing Ole Smoky Distillery. Although it is unclear if the split was a mutual decision, the timing of Cochran's exit is somewhat perplexing, particularly after several recent high-profile distribution wins for AQUAhydrate.
