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"I think we're going to become a really strong case study in how if you do social media right, and you listen to the consumers and you have a real dialogue with them, not a fake one, that the sky's the limit."
Protein soda and hard sports drinks are making moves—but is either category built to last? With protein soda betting on big demand for functional fizz and hard sports drinks racking up eye-popping sales, we debate which category has the bigger upside. We also revisit interviews from Taste Radio’s San Diego meetup, featuring The Angel Group’s Maddie Serviente and Pitaya Foods founder Chuck Casano.
My time as the publisher of a beverage magazine is coming to an end: I will, sadly, be retiring from my role at BevNET at the end of the year. BevNET Live, in December, will be the final coda to a career that has given me joy, fulfillment and satisfaction for 35 years.
This week's new product gallery features a Happy team of superheroes, the latest protein/energy drink, and a new RTD line from the king of ACV.
Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.
Pernod Ricard closed its first quarter of fiscal 2027 with sales down 10% in the U.S., where it blamed consumers’ affordability concerns for the drop. The French spirits giant used its earnings call today to share a read on the U.S. market and reiterate that it continues to seek growth in smaller, affordable formats.
Across its three flavors, Spyre delivers an impressively drinkable take on the clear protein format, although its highly functional positioning may ultimately narrow its audience.
![[Updated] Beyond Expands Immerse Beverage Brand with Energy Line](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/10/15105535/2026-10-15-beyond-expands-immerse-beverage-brand-with-energy-square-crop-150x150.png)
Beyond Immerse Protein + Energy is the brand’s first line extension, now available online direct-to-consumer in Cherry Berry and Watermelon Strawberry flavors. Each 12 oz. can contains 20 grams of plant protein, 160 mg of caffeine from coffee beans and 5 grams of fiber.
This week, the podcast goes through an M&A deal for Greek yogurt bar brand Clio and all the big news from the NACS trade show last week.
Beverage supplement brand Neutonic can now be found in nearly 1,000 Walmart stores nationwide, joining the retailer’s freshly announced Mood & Mind beverage set specializing in relaxation and other cognitive function drinks.
The Coca-Cola Co. team took us around their booth during the NACS show to show us how they’re looking to turn more convenience store visits into bigger baskets, leaning on new flavors, functional innovation and an expanding hydration portfolio to capture more consumption occasions.
Several energy drink brands are looking beyond the can for their next growth opportunity, with C4, Bucked Up and Rockstar extending into nicotine-free caffeine pouches.
The organic iced tea brand has launched Awaken Cold Brew Tea, a line of energizing teas containing 120 mg of caffeine per 12 oz. can. Available in Strawberry Spark, Tropical Takeoff and Honeydew Lime Lift flavors, the drinks are made with a yerba mate and green and white tea, with 17 grams of sugar and 80 calories in each serving.
Retail still generates most of adult non-alc’s (ANA) sales, but on-premise and online sales are now growing roughly twice as fast, according to a recent NIQ report.