Inside Axum Capital Partners’ Health And Wellness Investment Approach
Axum Capital's managing partner Muhsin Muhammad gives insight on the private equity firm's investment strategy in health and wellness.
New Beverages: Protein Gains From David, Jocko & VKTRY; Sunny D Gets Spooky
Protein comes in all shapes and sizes in this week's new product gallery, all the way from 3.3 oz. shots (VKTRY) to David's new 30 gram shake. There's also new drops from Lapo's, Hiyo, Zevia, Saint James, and more.
Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer Deal
PepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can be a game changer.”
The Search Is On for Beverage’s Next Breakout Brand: Apply for BevNET Live’s New Beverage Showdown
Applications are now open for the next New Beverage Showdown, BevNET’s pitch competition for early-stage beverage brands. Presented by Coca-Cola North America New Revenue Streams, the competition will take place during BevNET Live LA 2026, happening December 6–8 in Marina del Rey, California.
Pernod Ricard Leans Into RTDs as It Navigates a Down Year
Pernod Ricard closed a rough fiscal 2026 with organic net sales down nearly 4% globally and 14% in the U.S., but CEO Alexandre Ricard used the company’s full-year results call to highlight where the French spirits giant is seeking growth, including ready-to-drink (RTD) cocktails.
Review: We’re Sweet On Tart
The organic sparkling drink offers a refreshing, lightly tart experience that feels approachable rather than intensely sour, while the compact 8.4 oz. can and clean branding give it a clear identity.
Verlaine’s Lychee Martini Tests 25 Years Of NYC Bar Cred As It Breaks Into New Markets
Verlaine, the Lower East Side bar synonymous with New York’s lychee martini, is about to see whether two decades of happy hour fame can translate into retail sales.
Liquid Death, David Protein Facing Lawsuits Claiming Allulose Contradicts ‘Zero Sugar’ Claims
Liquid Death is facing two proposed class action lawsuits, both taking aim at the brand’s claims that its energy drinks contain “0g sugar” despite its use of allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar.
David Enters Drinks With RTD Protein Shake
Peter Rahal’s David Protein has entered the beverage category with gold-labeled ready-to-drink, ultra-filtered protein shakes.
Consumer Signals Reshaping Coffee & Tea – Spate August 2026
Consumer interest in coffee and tea continues to expand, but the underlying drivers of that growth are becoming increasingly diverse. Emerging formats, functional attributes, global influences, and evolving flavor preferences are creating new sources of momentum, while established beverages are being reinterpreted to meet changing consumer expectations.
Dive Into Innovation With BevNET CPG Media’s Interactive Launch Explorer
We've compiled more than 1,000 new product, flavor, function, and retailer-specific exclusive launches from this year in a centralized, interactive and detail-rich hub.
Bones Coffee Names Former Celsius Chief Gerry David to Board
Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
Gulf Distributing Hires First Spirits Director to Grow Division
One of the Southeast’s largest beer distributors, Gulf Distributing Holdings, is investing in its spirits division, pairing a newly created leadership role with its latest infrastructure investment.
Wiz Khalifa Enters Hemp THC Beverages With Kush & Orange Juice
The Pittsburgh-born, weed-loving star of “Black & Yellow” fame is the latest entertainer to leverage his cannabis culture credibility to enter THC beverages, partnering with Atlanta-based Scofflaw Brewing for Khalifa Kush & Orange Juice.