Yerba Madre is entering its next phase of growth with the appointment of board member Steve Lesnard as CEO, as it focuses on expanding its consumer reach amid growing demand for functional beverages.
For Course Record founder Luc Bohunicky, the question was becoming too frequent to ignore: "If I'm a healthy golfer and I actually care how I play, what do I drink?"
The margarita’s grip on cocktail menus is loosening as drinkers, particularly younger ones, have begun to diversify their beverage choices.
CPG's next big ideas often emerge in unexpected places. In this episode, we explore what founders across food and beverage can learn from the rapid rise of hard sodas and hard sports drinks, as alcohol brands borrow from health, wellness and functionality to connect with younger consumers.
Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance (HBA).
Dutch beverage giant and longtime hydration brand ROAR Organic each welcome new leadership, plus updates from Laird Superfood and L.A. Libations.
GT’s Kombucha After building its place as a kombucha category leader exclusively in glass bottles, GT’s is taking a step forward with Synergy Enlightened, its first move into 12 oz.…
Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.
The country’s second-largest grocery retail chain is launching a dedicated THC set featuring some of the category’s best known brands at its Jewel stores in Chicago.
New York metro area DSD house Big Geyser is betting on fitness-focused functional beverage brand Gym Weed, along with its modern soda sub-line Gym Soda.
A winery known for its entry-level supermarket staples is tapping ready-to-drink (RTD) and functional trends with a new release launched today.
Simply Push's take on soda offers a light, refreshing drinking experience that sits comfortably between sparkling water and traditional CSD, delivering enough sweetness to satisfy without feeling heavy.
The latest NIQ On Premise analysis highlights a beverage alcohol landscape increasingly defined by divergent category performance and evolving consumer preferences. Spirits continue to strengthen their leadership position, delivering value growth and gaining share while Beer and Wine remain under pressure.
With former Mela COO Nick Spiekhout and former CEO Dominic Purpura at the helm as Co-Presidents, Chiarella's immediate goal is to establish a foothold for the brand in U.S. food service and hospitality, channels where its premium aesthetic and design can thrive.
