Poppi Founders Return To Beverages With Hydration Brand Jetty
Roughly one year after selling their modern soda brand to Pepsi for over $1.95 billion, Poppi founders Allison and Stephen Ellsworth are back in the beverage game.
BevNET Live LA 2026: Early Registration Savings End Friday, Oct. 23
Early registration for BevNET Live closes next Friday, Oct. 23. Beverage founders, retailers and investors will meet December 6-8 in L.A., and anyone who registers before the deadline saves $100 per ticket.
Taste Radio: How Sweet Loren’s Built a $100M Brand Without Venture Capital
Building a $100 million CPG brand without venture capital takes more than a great product — it takes conviction, discipline, and a willingness to play the long game. In this episode, Loren Castle, the founder and CEO of Sweet Loren’s, breaks down how she built a profitable business by challenging category conventions, winning over major retailers, and refusing to compromise on taste.
White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
Mark Anthony Brands navigated the hard seltzer gold rush phase with White Claw coming out on the other side as the segment’s top-selling brand. The company is looking to repeat in the fast-growing hard sports drink segment with a challenger brand: RefreshAde.
PRODA Brings On Justin Timberlake, Jessica Biel As Co-Founders
PRODA has added Justin Timberlake and Jessica Biel as co-founders amid the brand's rapid growth since launching in April.
Evolution Fresh Leans Into Functional With New Probiotic Line; Generous Names New CMO
Evolution Fresh is launching Thrive, a functional beverage line, just as the brand's parent company, Generous Brands, appoints a new CMO.
NACS: Bloom Introduces ‘Iconic Treats’ Energy Flavors as C-Store Expansion Accelerates
Bloom Nutrition is making convenience stores a central pillar of the next phase of growth for its Sparkling Energy beverages, leveraging its loyal consumer base, nostalgia, and an expanding distribution footprint.
The Nombase Podcast Is Now Called the CPG Operator Podcast
The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.
Energy, Nutrition Shakes Standout as Food Sales Drop in Convenience Channel
Food sales are suffering, although energy drinks and nutrition shakes are resilient, as high fuel prices “weigh on consumers” and depress convenience channel foot traffic, according to a new equity research report from investment banker Jefferies.
Asian Brands Eastroc, Syncron Ramp Up U.S. Ambitions At NACS
Eastroc, a global energy drink player based in China, and Japanese conglomerate Kowa are taking differentiated approaches to tap into the U.S. functional beverage boom, as seen at last week’s NACS trade show in Las Vegas.
Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.
New Beverages: Liquid I.V., Organic Valley Drop Seasonal LTOs; Louie Louie Goes ‘POP’
This week's new product gallery features something hot (Liquid I.V.), something pop (Louie Louie) and something sweet (Organic Valley's seasonal LTO creamer).
THE CPG INSIDER WEEKLY
This week, reviewing everything that went down at NACS in Las Vegas, uncovering why RIND closed its online store, and running from our lives from a Zombie Santa Claus.…
Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.
Can Coke become the new… Poppi? The beverage giant is testing prebiotic versions of its stalwart brands, raising questions about where the functional soda market goes next — and what it means for Olipop. We also dig into whether mineral water is finally having its mainstream moment and examine the rise of dynamic grocery pricing and the new laws attempting to put guardrails around it.