Growing beverage companies have a new option for raising investment cash, and the Coca-Cola Co. has a new way to get involved in determining their future, taking a limited partnership stake in a new fund focused on non-alcoholic beverage brands. First Beverage Ventures has launched the new fund in collaboration with Coke’s Venturing & Emerging Brands (VEB) group -- along with several other investors -- to invest in small and emerging beverage brands.
National Beverage has announced a new partnership with premium tea company ITO EN to distribute the company’s Lacroix Sparkling Water brand throughout New York City. ITO EN, which markets and range of loose leaf and ready to drink tea products including Teas’ Tea and Oi Ocha, has begun distributing Lacroix’ products from its company-owned DSD house, which services 3,000 accounts in New York’s five boroughs.
There are only a handful of spots left for New Beverage Showdown 5, the fifth edition of BevNET’s premiere beverage brand competition, which takes place as part of the BevNET Live two-day business conference. If you’re thinking about applying to take part in the Showdown, don’t delay. Apply TODAY.
Natural soda maker Q Drinks has extended its line of sparkling drinks with three new citrus flavors that the company debuted last month at the 2013 Expo West show. While the new flavors – orange, grapefruit, and lemon – are made with fruit extracts and contain no actual juice, Q Drinks done a stellar job of creating three great-tasting and great-looking products.
The surging popularity of high pressure processing and cold-pressed juice has seized the attention of The New York Times, a publication that’s — apparently —fashionably late to this news. Also, The Boston Globe makes an assumption about the FDA and the Los Angeles Police Department wrestles with energy drinks.
Aloe Gloe’s “Organic Aloe Water” is the company’s first offering to come in a Tetra Pak. Visually, the taller and larger format definitely has given Aloe Gloe the ability to create something that is cleaner and more appealing to the eyes than competing products. But does the liquid inside the container live up to the sleek packaging? Our review team thinks so...
BevNET Live will offer an exploration of the river of innovation that has flowed from AriZona Beverages for the past 25 years when company co-founder Don Vultaggio takes the stage for a rare live interview on Tuesday, June 4.
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Inspired by “milk tea” drinks that are commonly sold in Asian countries, ITO EN recently launched a two-SKU line of tea latte drinks. While we enjoyed the formulation of each of the two varieties, we feel like the branding and packaging of the Matcha Green Tea flavor will end up drawing stronger consumer appeal than that of its Black Tea counterpart.
We've extended early registration pricing for BevNET Live Summer '13 until Monday, April 22, giving you just a little more time to take advantage of a significant discount from the full price of the event, which takes place on June 4 & 5 in New York, NY. Don’t delay — register now and save.
Mary Ellen Adcock, the vice president of natural foods for Kroger, will be speaking on the topic of building beverage brands in Kroger stores during the BevNET Live program in New York. Her talk will offer an unmatched opportunity to hear how beverage entrepreneurs can access the reach and volume offered by Kroger, the largest grocery store operator in the U.S., while still maintaining scalable, measured growth objectives.
With an abundance of niche and mainstream beverages competing for share in today’s dynamic drinks market, not to mention a crowded foodservice and grocery retail world, having a good understanding of how trends influence consumer needs and wants is invaluable. But trend information comes from so many directions. So how can you determine which trends to follow and which to leave behind? And how do you translate today’s hot trend into something useful?
