Starbucks has announced plans to dramatically increase the production and distribution capacity of Evolution Fresh juices with the construction of a new juicing plant in Southern California. Starbucks, which acquired the ultra-premium juice company in November, will replace the company's current manufacturing plant in San Berdardino, Calif. with a new high-tech facility in Rancho Cucamonga, Calif., set to open in late 2013.

Thanks to the miracle of smart phones, my contacts often zap me photos of interesting store displays they spot in their market meanderings. One subset that we occasionally flag consists of ridiculously hot deals on purportedly super-premium beverages. And despite rhetoric from top brass to the contrary, it’s easy to get sucked into brand-equity-draining deals when you’re trying to hit a volume number or appease an important retail customer.

He’s kept a low profile since helping sell early acai competitor Bossa Nova to Sunny Delight Beverage Co., but REBBL CEO Palo Hawken hasn’t been completely out of the beverage business, he’s happy to say. In fact, REBBL is the "sort of the brand concept I’ve been working on for a lifetime,” Hawken told BevNET.

On the heels of a stock fiasco that has seen its share price plummet in recent days, Monster Beverage Corp. has authorized an additional $250 million repurchase of its outstanding common stock. Monster's announcement today appears to be an attempt to stem the tide after revealing last week that its second quarter earnings came up slightly short of analyst expectations and the company's disclosure that it had received a subpoena from an unnamed state attorney general.

Sports and nutrition brand FRS announced it is terminating its deal with PepsiCo at the end of the year and turning much of the responsibility for its chain account management to sales/distribution organization L.A. Libations. FRS uses PepsiCo’s distribution system to reach major grocery and drug chain accounts, however, the system is also employed by Gatorade and the arrangement has resulted in FRS failing to receive the kind of support it felt it needed, according to CEO Carl Sweat.

The curtain may have closed on the 2012 Summer Olympics in London, but ZICO's partnership with the international games is just getting started. Last week, ZICO announced that it was named "the Official Coconut Water of the Olympic Games," a designation based on parent company The Coca-Cola Co. Inc.'s sponsorship of the Olympics, and one that provides the coconut water company with the same marketing rights as Coke through the duration of its current sponsorship.

Concerned about the long-term risks of water shortages, the top beverage companies in the world are spending millions of dollars every year on conservation and sustainability efforts to protect access to the crucial ingredient, according to a recent article by the Associated Press.