Despite weaker sales for the mid-calorie soda, PepsiCo has launched two limited-edition flavors for Pepsi NEXT. Pepsi debuted Pepsi NEXT Cherry Vanilla and Pepsi NEXT Paradise Mango earlier this week, and each will be available nationwide through September 8.
Hey, readers: if you’re in the beverage innovation game and haven’t yet read Jonah Lehrer’s Imagine: How Creativity Works (Houghton Mifflin Harcourt), you ought to put it on your summer…
Long overlooked in favor of their ready-to-drink counterparts, powdered drinks have benefited from a spate of innovation in recent years with manufacturers launching a range of new products and formulations specifically targeted to meet consumer demand for functionality. Armed with an array of novel ingredients and flavors, powder drinks are aiming for prime placement and wider distribution in mass market and grocery chains.
Kohana is a new USDA Organic cold brew coffee concentrate. It joins a growing number of cold brew coffee products that are hitting the market, with this one being the…
The long-running patent infringement lawsuit between Sandwich Isles Trading Company, maker of KonaRed coffee fruit beverages, and VDF FutureCeuticals appears to be nearing an end. The United States Patent and Trademark Office (USPTO) recently made its final ruling that VDF's patent claims against KonaRed - related to coffee fruit production methods and technologies marketed by VDF - are invalid. VDF now has until September to appeal the USPTO's decision.
A recent Wells Fargo Securities survey of convenience store retailers found that most saw an uptick in beverage sales over the July 4 holiday as compared to sales last year, according to Convenience Store News. The survey, which polled beverage retailers representing thousands of convenience stores, revealed that 75 percent of respondents had better beverage sales than last year with 40 percent indicating that sales had increased by more than 5 percent.
Mini Chill, which is a stress relief and relaxation shot, has been given a refresh since its initial launch a few years back. Today, we’re taking a look at their…
Looking for a unique edge in a weakening soft drink market, PepsiCo Inc. plans to launch a new malt-flavored version of Mountain Dew later this summer, according to Reuters. PepsiCo will initially test Mountain Dew Johnson City Gold at Kroger and 7-Eleven stores in select cities in the Midwest as well as Denver, Colo. and Charlotte, N.C. beginning in late August.
Over the years, our reviews have taken aim at unnecessary superlatives; drinks that use words like “exclusive” or “premium” usually aren’t. And that’s exactly how we feel about this Premium…
The evolution of the sports nutrition category has been riddled with a range of so-called groundbreaking formulations and chemically manufactured ingredients that are often advertised as “developed for the highest athletic performance.” Yet with the recent exception of coconut water, the infusion of protein into sports drinks represents an added ingredient with the most definable appeal to consumers, and in particular, serious athletes.
With distribution in over 100,000 accounts across the U.S., Honest Tea has now set its sights on increasing brand awareness and, today, launched its first integrated marketing campaign. Dubbed "Refreshingly Honest," the campaign will emphasize Honest Tea's use of healthy and organic ingredients and incorporates a variety of ad mediums including television, social media, and outdoor signage.
Calling Under Armor’s lawsuit against the company “a prime example of trademark bullying by a corporate giant,” Body Armor says it’s ready to do battle with the sports apparel company. In its first response to the trademark infringement lawsuit filed by Under Armour in April, Body Armor, a multifunction beverage, stated that “it is nearly impossible that consumers or retailers of either brand would confuse the two” and vowed to fight what chairman Mike Repole called a “ridiculous” claim.
Genesis Organic Juices, which can be found in Whole Foods locations on the West Coast, are a high pressure processed (a la Evolution Fresh and Harmless Harvest) juices and juice…
As a growing number of angel investors in early stage beverage companies comes from within the industry itself, the insight of successful beverage company founders and executives who have gone on to become successful investors became an informative panel discussion at BevNET Live Summer 2012.
