BevNET Live will feature a highly original presentation on new product introduction, marketing, and merchandising, courtesy of Presence Marketing/Dynamic Presence founder and CEO Bill Weiland.
In this video, BevNET Editor-in-Chief Jeff Klineman speaks with Simpli founders Mika Manninen and Helena Lumme about their brand, and how oat-based drinks have become a legitimate category for companies to invest in. Lumme also discusses how Simpli plans to increase education about the benefits of oat drinks as a way to develop a more consistent consumer of its products.
Coca-Cola CEO Mukhtar Kent told Wells Fargo Bank's senior beverage analyst Bonnie Herzog that the company is not in the market for major purchases, but he did leave the door open to what he called "bolt-on" acquisitions.
In a decision that may have far reaching implications for how beverage companies advertise and market their products, a federal judge has ordered the makers of POM Wonderful to cease making all claims about the health benefits and performance of its pomegranate drinks and products. The ruling will likely resolve a 2010 complaint filed by the Federal Trade Commission (FTC) that accused POM and its parent company Roll International Corp of deceptive advertising.
BLU Energy Drink is a line of energy drinks that comes in several flavors. Designed with the objective of being “the best product, with the best taste at the best…
BevNET Live Summer 12 has only 10 seats remaining until the event is sold out. If you are planning on joining us on June 4 & 5, time is running…
Blink Energy Water is a sugar free non-carbonated beverage that was designed to have the benefits of an energy drink (including 150mg of caffeine), but without the color, bubbles, and…
Concerned about potential legislative proposals that limit what kinds of foods and beverages consumers can purchase with food stamps, the American Beverage Association (ABA) has hired a lobbying firm to advise Congress on “matters affecting the preservation of choice in the Supplemental Nutrition Assistance Program [SNAP],” according to a recent article on TheHill.com.
Only eight months after launching the product, Pure Growth Partners has quietly rebranded its Street King energy shot as SK Energy. While the brand’s website has yet to reflect the name change, the product has been advertised as SK Energy on its social media pages since the beginning of the month.
Kill Cliff is a sports recovery drink that was created by a former US Navy Seal and features a patent pending formula. Their goal was to create a low calorie…
BevNET Live Summer 12 is just about sold out — only a handful of seats remain and we expect the event to be sold very soon. If you are interested…
BevNET Live attendees will hear from experts in sales, law, and brand-building during a series of breakout sessions held on Monday, June 4. 2:20 – Think Small to Grow Fast: Inside Micro-Marketing 3:20 – Civil Suits: Awareness and Avoidance 4:20 – Foreign Properties, Domestic Brands
New Age Beverage's XingTea Blueberry took the top spot in the Ready-to-Drink Flavored Green category at the North American Tea Championship. The beverage was judged along with 250 other iced teas, each of which was placed within 20 separate sub-categories. According to World Tea Media, which hosts the annual championship, the judging panel was comprised of professional "cuppers" who assessed the quality of each submission in a blind analysis.
BevNET Live doesn’t only attract hundreds of attendees to learn and network, it also offers best-in-class sponsors, suppliers, and vendors who are prepared to introduce show attendees to high-quality innovations. BevNET Live attendees will be able to visit and learn from sponsors throughout the course of the two-day event, and they will also have the opportunity for in-depth discussion with sponsors and vendors during the Tabletop Expo from 12:30 to 5:30 p.m. on Monday, June 4.
