Aiming to tap into the lucrative business pioneered by Kraft Foods’ MiO, The Coca-Cola Co. Inc. is set to launch Dasani Drops, a new line of liquid flavor enhancers, according to the Associated Press. Dasani Drops will begin to appear on shelves in early October with a suggested retail price of about $4 for a 1.9 oz. bottle.
Chia\Vie, which launched last summer as “The world’s first ground chia seed smoothie,” has moved out of its 10 ounce aluminum bottle and into a 12 ounce PET bottle. It…
In yet another indication of chia's steady emergence as beverage ingredient, organic coconut water brand Coco Libre has launched a new line of coconut water and chia blends. Maverick Brands, the maker of Coco Libre, debuted Coco Libre Organic Coconut Water + Chia at Whole Foods stores in the grocer's North Atlantic, Northeast, Midwest, Florida, and South regions. Coco Libre joins a range of new entries into the chia category over the past year, including Chia Star, Drink Chia, and GT's.
Here's a win for former Red Bull honcho-turned Big Red owner Gary Smith, who managed to get Big Red into Pepsi Bottling Ventures' North Carolina markets starting in July.
Expo East kicks off on Sept. 20 in Baltimore, and when it does it will be accompanied by the debut of a year-long research initiative, New Hope 360’s Next Report. BevNET had a chance to speak with New Hope editor Carlotta Mast about some of the trends that are particularly applicable to the beverage category.
Fitness celebrity Jillian Michaels has joined EBOOST as an investor and brand ambassador. EBOOST markets a line of vitamin-enhanced powder packets and shots and Michaels joins a roster of athlete investors in the company, including New York Knicks forward Amar'e Stoudemire and Miami Dolphins tight end Anthony Fasano. Michaels will hold the role of "Chief Energy Officer" for EBOOST.
Here’s a look at GT’s Black Chia Kombucha, which was one of the other new chia enhanced flavors that was added to brand at the start of the summer. And…
AriZona’s Cherry Lime Rickey is a flavor that was created by consumers (both the can design and the flavor were the result of a consumer contest) as part of the…
BevNET is now accepting submissions for our 9th annual “Best of” awards. BevNET’s Best of 2012, the winners of which are announced in December, will feature winners in over 12…
The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.
Earlier this Summer, Mamma Chia announced that several new flavors were being added to their successful line of chia based beverages. These three flavors, which includ Grapefruit Ginger, Guava Mamma,…
In the midst of a new sales and marketing strategy, Celsius Holdings has partnered with GBS Smash! Brands to expand the availability of its calorie-reducing drink. Smash! Brands, the commercialization unit of food/beverage advisory firm GBS Growth Partners, will assist in the development of Celsius' distributor and retailer network and initially focus on expanding the brand's presence in California and Texas.
Trevi Essence Water is an all natural flavored water made with water and natural flavors. This product appears to directly compete with brands such as Hint and Ayala’s, but with…
AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin' Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder's storied career.
