Actor Danny Trejo, best known for playing the titular character in the “Machete” franchise, is now starring in Mountain Dew Baja Blast’s latest national advertising campaign.
Walmart, Morrisons, and Asahi have joined the incredible lineup of retail and investment hosts taking 1:1 meetings at BevNET Live NYC 2026 on June 10 + 11. Walmart is the world’s largest grocery retailer, Morrisons is one of the largest supermarket chains in the U.K., and Asahi is one of the world’s leading beer, spirits, and soft drinks companies.
Right Coast Spirits’ Italian Ice is heating up at Trader Joe's and riding high as in enters its third summer.
Landing at Walmart, one of the largest retailers to establish “modern soda” as a defined shelf set, has helped validate the brand's thesis that functional claims aren't essential to the category.
TRUFF built its reputation by breaking the rules. As the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy. In this episode, co-founders Nick Guillen and Nick Ajluni talk about how they are scaling the business without losing the edge that made it a phenomenon.
Ryl Tea has added a $20 million Series C investment to fuel retail and distribution growth in mass and club channels.
Columbia Distributing and Hayden Beverage are officially teaming up in the Pacific Northwest.
Uncle Nearest Premium Whiskey is possibly closer to new ownership after its court-appointed receiver announced today he has signed a non-binding letter of intent (LOI) to sell nearly all of the brand’s assets to a Black-owned investment firm.
Raising capital has become more difficult across beverage and CPG. Investors are writing fewer checks, diligence timelines have lengthened, and brands are facing greater pressure to prove not just growth potential, but operational discipline and a clear path to profitability. At BevNET Live NYC 2026, taking place June 10 and 11 at New York’s Metropolitan Pavilion, founders will hear directly from investors, advisors and operators shaping today’s beverage finance environment — while also gaining access to private meetings through BevNET Live’s 1:1 networking program.
Kevin Hart’s protein shake and supplement brand VitaHustle has received an undisclosed equity investment from private equity firm Axum Capital Partners.
Reyes Beverage Group’s mega deal for 11 RNDC markets closed at the end of business on Friday, adding 38 million cases to its more than 360-million-case business.
BodyArmor, the Coca-Cola Company’s premium sports drink brand, is exploring new formats for hydration with BodyArmor FIT, a new caffeinated sparkling sports drink line aiming to broaden the brand’s use occasions for consumers.
JOUS enters the hydration category with a product that sits somewhere between a juice drink and a sports drink, combining 45% juice with added magnesium and sea salt for a more functional positioning.
Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón’s Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted roots.
