In a move that would give PepsiCo stronger control over its supply chain, the world’s second largest beverage company made an approximately $6 billion offer this weekend to buy its…
Pepsi’s highly publicized “Throwback” flavors are now available. Available in Pepsi Cola and Mountain Dew, these products are “made with natural sugar” and will be on the market for a…
Conference Details | Register Now APRIL 17, 2009 — Thanks to a tremendous response from attendees registered during the early registration period, the BevNET Live Conference, which will take place…
Forget cola wars. Could Coke and Pepsi be entering the era of isotonic intrigue? PepsiCo sued Coca-Cola this week, asking a judge to stop to a Powerade ION4 campaign that…
Red Bull has officially entered the shot category, with a new 2 ounce shot that features slick proprietary packaging and classic Red Bull flavor. It will be paired with a…
NEW YORK, April 14 /PRNewswire/ — Bringing a new wave of excitement to the enhanced water category, PepsiCo (PEP) is re-launching Propel(R), a low-calorie, nutrient enhanced water beverage designed to…
The BANa drink, which has been recognized and embraced by the American Red Cross, is a hydration beverage that replenishes the body with the liquid it needs to function properly…
BevNET.com and Beverage Spectrum Magazine are pleased to announce the publication of the digital version of their 4th annual Energy Drink Guide. The 2009 edition of the guide is 45…
Cherry Lime is the latest addition to Xyience’s “Xenergy” line of energy drinks. Like it’s counterparts, this variety has zero calories and is sugar free.…
Anheuser-Busch has done a 180 on 180. The brewer’s non-alcoholic distribution arm, 9th Street Beverages, will roll out a reformulated and repackaged version of its 180 energy drink this month,…
We first came to know the RAGE Liquid Energy brand as maker of creatine enhanced energy drinks. Recently, they’ve added more to the mix, including a larger format, a shot,…
In 1996 a previously unknown blue and silver can appeared on US shelves with a simple promise “vitalizes body and mind” and a label: Red Bull Energy Drink. That year,…
Fortune has smiled on your innovative beverage brand, and the hard work has paid off: you’ve attracted the investors to back your company, or you’ve sold a big stake to…
Sucker Punch Original Octane is billed as an “old school orange cream flavored energy drink.” Sucker Punch Sallys has been an old school motorcycle manufacturer for ten years and is…
