Venice Cold Brew's sparkling cascara is a blend made from the fruit (or “cherry”) that surrounds the coffee bean, carbonated water and sugar. The innovative beverage is almost soda-like, and while there’s definitely room to improve the intuitiveness of this product, it’s a solid start.
While Zevia has been innovating in the CSD category, there’s another category that has been exploding: flavored sparkling water. That said, Zevia’s move into the space seems like a good extension given its credibility as a zero-calorie natural player and broad awareness of its brand.
Amazon Jungle is a line of acai berry based beverages that, on the surface, appears to follow the footsteps of other acai drinks.
The last time we took a look at Soylent, we remarked at how far the brand has come since its original, powdered effort. So, when we saw that there were two new flavors launching, we were pretty interested in seeing whether the company would continue to advance and evolve the brand.
Since 2003, NYC-based GuS (aka Grown-up Soda) has been producing less sweet carbonated soft drinks that are made with high-quality ingredients. With its products targeting an adult palate, GuS is now expanding into an area that seems quite complementary: cocktail mixers.
Created by a former professional hockey player, TruEnergy is an energy shot that was designed with the athlete in mind.
While we really enjoy what Wandering Bear has done with its bag-in-box packaging, the company's latest offering, a Peppermint Mocha seasonal variety launched in 2017, shows that it has the ability to create some tasty flavors as well.
Celsius is a self-proclaimed “healthy energy drink” that was designed to help accelerate metabolism and burn body fat. Founded in 2004, Celsius has been through quite a transformation in recent years. Its latest change comes in the form of another packaging update -- and it’s a really good one, for the most part.
Malk’s “Pecan Malk Nog” is a special holiday-edition product which, as you can probably guess, is a play on eggnog.
While there are a lot of energy drinks just recycling the same old stuff, BeeBad Energy Drink has managed to do something that seems different and fresh. Made with honey, which makes up 14 percent of the volume of the drink, this product has a very unique approach both in flavor and functional makeup.
While there’s definitely some room for improvement with both the package design and the flavor, there’s a bigger question at hand: what is 1051 trying to be?
While many up and coming sports drinks rely on functional ingredients (and are even labeled as supplements), Kra’s formulation relies on straightforward ingredients.
Formula O2 is a “natural recovery” beverage that combines caffeine, electrolytes, and added oxygen to create a product that claims to have energy, hydration, and detoxification functionality.
When we first looked at WellWell back in April 2016, we appreciated the effort to create something innovative and memorable but felt as though there was room for improvement in both the formulation and the messaging.