Launched in 2021, DRY Botanical Bitters & Soda is marketed as a zero-proof and zero sugar beverage that offers “the complexity and ritual of a craft cocktail without the alcohol.” It’s the third product line from DRY Soda and joins a handful of brands that are actively marketing bitters and soda products.
Canned water maker Liquid Death has made a name for itself using an unorthodox – and highly catchy – approach to its branding and marketing. Now the company is hoping to take its momentum into a new category with the release of its first flavored varieties.
First announced in January, De Soi is a new brand of non-alcoholic sparkling aperitifs produced by singer Katy Perry and Morgan McLachlan, the master distiller of AMASS Spirits. The product line currently features three flavors, in 750ml bottles or 8 oz cans, and features a unique blend of herbal and adaptogenic ingredients.
Ready-to-drink “jitter-less” coffee maker Quokka recently added a second SKU its product lineup: a first-of-its-kind combination of cereal milk and an oat milk latte.
XUA (pronounced shoo-AH) Superfood Energy Drink is a recently launched energy drink that blends superfood ingredients and juice to create a formulation that’s low in calories but big on flavor. The brand currently features a single SKU, Brazilian Berry, which is packaged in a slim 8.45 oz can.
With Dry January in full swing, hemp and adaptogen-infused beverage marketer Recess recently dropped a limited edition flavor, Zero Proof “Margarita,” marking the first time the brand has directly marketed one of their products as an alternative to alcohol.
Wildwonder is a line of USDA Organic functional sparkling beverages designed to help support gut and immune health. Originally available in glass bottles, Wildwonder now comes in 12 ounce slim cans in five SKUs that range from 30 or 35 calories each.
Evy Tea recently announced a rebrand and pivot to cans and today we’re taking a look at the new product line. Like the original product in glass bottles, Evy Tea is made with premium, USDA Certified Organic cold brewed tea, but is now packaged in a slim 12 ounce cans in four different flavors.
Sip Margs is a new line of ready-to-drink cocktails that are modeled after the classic margarita and delivered in sparkling form. The products are 5% ABV and contain 130 calories per 12 ounce can.
Halfday Tea Tonic is a new line of low sugar, ready-to-drink teas that offer classic iced tea flavor along with added plant based fiber. The product line currently features three core flavors packaged in 12 ounce cans, including Peach Green Tea, Green Tea with Honey & Ginseng, and Lemon Black Tea.
St Hidie’s is a line of “spiked craft tonics” (5% ABV) that pair unique flavors with botanical tinctures featuring adaptogens and nootropics. There are presently three flavors, including Guava Ginger, Elderberry Hibiscus and Lemon Turmeric.
Fresh Fizz is a new line of all natural sodas made with a straightforward list of ingredients. The Brooklyn-based company has launched with four flavors: Jalapeno Lime, Hibiscus Ginger, Cherry Cola and Lemon Mint.
Joy Milk Tea is a line of ready-to-drink milk tea beverages that are marketed as being as strong as coffee but without the side effects. The dairy-based product is presently being offered in a single 11 oz SKU named “Black No. 1.”
Taika, makers of RTD functional plant-based coffees, recently announced the launch of two new flavors: Matcha Latte, a permanent addition to the flavor lineup, and a Pumpkin Spice Latte that is their first limited time offering.
