Wolfenbüttel, Germany and New Rochelle, New York (June 23, 2015) — Mast-Jägermeister, the global manufacturer of its namesake spirits brand, has signed an agreement to acquire 100 percent of the stock of its U.S.-based importer, Sidney Frank Importing Company, Inc. (SFIC).
The two companies have worked closely together since 1974, when SFIC, a privately held and family-owned company, started to market Jägermeister in the U.S. Since then, the companies have grown the brand into the top-selling liqueur in America.
“Our companies have been working in a trusted partnership for more than four decades,” said Michael Volke, Member of the Executive Board of Mast-Jägermeister. “Together we have successfully built Jägermeister to be the top selling liqueur and an iconic brand personality in the US market. As we think about the future, acquiring SFIC is a logical next step in our long-term strategy in the US market and creates the framework for the next exciting chapter of the Jägermeister brand.”
Jägermeister has been rapidly growing internationally to become a Top 10 best-selling premium spirit brand worldwide. This success story would have not been possible without strong local partners such as SFIC, which has been key in making the U.S. the brand’s biggest market.
“It’s been a true honor and privilege to have been so closely associated with Mast-Jägermeister SE and the fabulous Jägermeister brand,” said John Frank, Vice Chairman of SFIC. “We are confident this move will be a win for our employees, our customers, our consumers and their world-renowned spirits brand.”
The agreement is between two privately held companies, so terms of the deal will not be disclosed. Although no assurances can be given both sides expect the deal to close within 30 to 60 days.