Brand News
May 1, 2025Last Updated May 9, 2025Marketing: Wildwonder, Le Mini Macaron Toast to ‘Feeling Good’Female AAPI-founded brands Wildwonder and Le Mini Macaron are coming together for a pair of co-branded releases: a new limited-time RTD, Cherry Lemonade, and a…
Apr 18, 2025Last Updated Apr 23, 2025New Products: FitAID Launches Supplements, Free Rein Goes DecafThis week’s new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade…
May 1, 2024Last Updated May 3, 2024Distribution: Juvee Hits The Target, Supergut Gets GLP-1 WildIn the latest distribution roundup, Juvee capitalizes on the reach of its new owners, Illicit Elixirs aligns with fitness and Lemon Perfect goes national in…
Mar 7, 2023Last Updated Mar 13, 2023Brew Dr Unveils More “Inviting” Redesign, Two New FlavorsKombucha specialist Brew Dr. is rolling out redesigned packaging labels and branding — along with a pair of new flavors — aimed at building on the brand’s…
Sep 16, 2022Last Updated Sep 16, 2022Under CEO Stangler, Brew Dr’s Focus on Fundamentals Sets Stage for GrowthLast summer, CPG industry veteran Dan Stangler was named CEO of Brew Dr Kombucha, passed the mantle from Matt Thomas, who founded the company in 2003. Now, a…
Jul 16, 2021Last Updated Jul 16, 2021People Moves: Brew Dr Names Dan Stangler as New CEOBrew Dr Kombucha announced this week it has appointed Dan Stangler as CEO, assuming the role from the brand’s founder Matt Thomas. Stangler’s CV includes 15…
Jun 22, 2021Last Updated Jun 22, 2021Cleaning Up: Yerba Mate Breaks Out as Natural Energy RisesWhen Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate…Feb 2, 2021Last Updated Feb 2, 2021Brew Dr. Keeps It Old School With New ‘Founder’s Series’ Line of Throwback Kombucha FlavorsThe team at Brew Dr. Kombucha announced the launch of a new “Founder’s Series” featuring the re-release of beloved recipes of Brew Dr. flavors that have come…Aug 4, 2020Brew Dr.’s Limited Release Watermelon Joins Full-Time LineupIn early 2020 Brew Dr. Kombucha launched a deliciously refreshing Limited Release flavor: Watermelon. It quickly became a fan favorite, and now Brew Dr. is…
Jul 2, 2020Last Updated Jul 2, 2020Brew Dr. Launches CBD-Infused Kombucha Line ‘Tranquil’Brew Dr. Kombucha is expanding its interest in functional ingredients with Tranquil, — a new line containing 25 mg of CBD per 14 oz. bottle that is launching…
Dec 3, 2019Last Updated Dec 4, 2019Brew Dr. Shuts Down Townshend’s DistilleryThe Oregon-based company announced in an Instagram post last week that it will close down its Townshend’s Distillery business on December 23. The distillery…
Oct 21, 2019Last Updated Oct 21, 2019In the Courtroom: Court Rules ‘Fire Cider’ Generic Term in Shire City LawsuitA Massachusetts court has ruled “fire cider” is a generic term that cannot be trademarked, potentially ending a yearslong legal battle between herbal brand…
Mar 14, 2019Last Updated Mar 4, 2022Expo West 2019 Gallery: Kombucha + Drinking VinegarsIn this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including…Oct 12, 2018Last Updated Oct 12, 2018Brew Dr. Kombucha Brings Back Vanilla OakBack by popular demand, Brew Dr. Kombucha’s winter seasonal, Vanilla Oak, is now available nationwide and in Canada. The limited-edition flavor features a…