Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity

Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity

by Martín Caballero,

For better or worse, the visage of Juan Valdez, a fictional marketing vehicle created by the National Federation of Coffee Growers of Colombia, has become inextricably linked to the worldwide perception of Colombian coffee. The humble coffee farmer, always with his trusted burro Conchita by his side, symbolizes the global appeal and heritage of the South American nation, but perhaps in a way that at best overlooks and at worst trivializes the passion and dedication behind Colombia’s coffee farmers and their unique crop.

Ghost Announces Multi-Year Sponsorship Deal with FaZe Clan Ghost Announces Multi-Year Sponsorship Deal with FaZe Clan

Ghost Announces Multi-Year Sponsorship Deal with FaZe Clan

by Brad Avery,

Energy drink and supplements maker Ghost is deepening its connection to the gaming community in entering a multi-year sponsorship agreement with esports organization FaZe Clan, which will span event activations, merchandise and video collaborations.

Cardinal Spirits Launches Florita Tequila Soda Cardinal Spirits Launches Florita Tequila Soda

Cardinal Spirits Launches Florita Tequila Soda

by Press Release,

Cardinal Spirits, the craft distillery in Bloomington, Indiana, announces the release of its newest canned cocktail, Florita Tequila Soda, a fizzy summer sipper coming to shelves in 12 states and Washington D.C. 

Uncle Matt’s Organic Launches Zero Sugar Lemonade Juice Box Line for Kids

by Press Release,

Uncle Matt’s Organic, the nation’s #1 selling brand of organic orange juice, is excited to announce the launch of two new offerings for kids: No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150% DV Vitamin C, plus 25% DV Vitamin D and Zinc for immune support. Uncle Matt’s Organic No Sugar Added Lemonade Juice Box and No Sugar Added Strawberry Lemonade Juice Box is available now in packs of eight. 

Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story. Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.

Taste Radio: How Do You Build A Bridge To Buyers And Investors? Bolster It With Brand Story.

by BevNET.com Staff,

Bridget Connelly, the co-founder and CEO of Luna Bay Booch, spoke about her inspiration for launching the hard kombucha company and why brand story is an essential asset when meeting with retail buyers. She also explained why investment in the category is a two-sided story and how her mentors have played a critical role in the brand’s development.

Ohza Introduces Pineapple and Grapefruit Mimosas Ohza Introduces Pineapple and Grapefruit Mimosas

Ohza Introduces Pineapple and Grapefruit Mimosas

by Press Release,

Ohza, the original canned mimosaä company that combines premium sparkling wine and 100% real fruit-juice to make a perfect mimosa to be enjoyed on any occasion, is pleased to introduce their newest offerings; Pineapple and Grapefruit. The new styles join the rest of Ohza’s roster of canned mimosas, which include Classic Mimosa, Classic Bellini, Mango and Cranberry. Pineapple and Grapefruit are available in 12oz cans with an SRP of $9.99/4pk, Ohza Pineapple is 120 calories, 4g of sugar, while Ohza Grapefruit 110 calories, 2g of sugar. All Ohza mimosas are gluten free, vegan, with zero added sugar and made with 100% natural juice.   

Country Crock Toasts to a More Sustainable Future By Introducing Cover Crop Whiskey Country Crock Toasts to a More Sustainable Future By Introducing Cover Crop Whiskey

Country Crock Toasts to a More Sustainable Future By Introducing Cover Crop Whiskey

by Press Release,

gilvy's creative team worked with Upfield’s Country Crock brand to raise awareness of critical sustainable farming practices through the development of the Cover Crop whiskey project – a program to bring awareness to sustainable farming and The Cover Crops Project, which provides Kansas-area farmers with financial resources and training to plant cover crops. 

Cooperstown Distillery Supports Cal Ripken, Sr. Foundation Cooperstown Distillery Supports Cal Ripken, Sr. Foundation

Cooperstown Distillery Supports Cal Ripken, Sr. Foundation

by Press Release,

In the summer of 2021, Gene Marra, president of Cooperstown Distillery, was introduced by colleagues at the National Baseball Hall of Fame and Museum to the team at the Cal Ripken, Sr. Foundation and a philanthropic relationship was born.

Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line

Agua Bonita is Mad AF at Coca-Cola’s New Aguas Frescas Product Line

by Lukas Southard,

Last week, Kayla Castañeda, CEO and co-founder of Hanford, Calif.-based startup and BevNET New Beverage Showdown 21 champion Agua Bonita, posted an Instagram story highlighting how Coca-Cola-owned Minute Maid’s recently launched Aguas Frescas feature marketing similar to her company’s “Real AF” advertising campaign.

BellRing: Strong Q2 Sales Set Stage for Premier Protein Volume Recovery BellRing: Strong Q2 Sales Set Stage for Premier Protein Volume Recovery

BellRing: Strong Q2 Sales Set Stage for Premier Protein Volume Recovery

by Brad Avery,

As the company focuses on rebuilding its Premier Protein inventory after significant out of stocks last year, BellRing Brands, Inc., announced fiscal year Q2 2022 net sales growth of 11.7% to $315.2 million, an increase of around $33.1 million compared to last year, according to an earnings report last week.

The American Ultimate Disc League Announces Partnership With Stillhouse The American Ultimate Disc League Announces Partnership With Stillhouse

The American Ultimate Disc League Announces Partnership With Stillhouse

by Press Release,

The American Ultimate Disc League (AUDL)is proud to announce its new partnership with Stillhouse, America’s Finest Whiskey, made in the heartland of the USA. With its unique stainless-steel packaging, Stillhouse Whiskey chills quickly and reflects the unbreakable spirit, where good times go where glass can’t follow.