Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it is donating a total of $100,000 across three charitable organizations supporting humanitarian aid in Ukraine. The donation is the result of an employee fundraising campaign, where Southern Glazer’s matched employee contributions to organizations performing meaningful work to help Ukrainian refugees.

Chicken Cock, the famous old brand since 1856, is kicking off the “Summer of the Rooster” with a bold new limited-edition release of Island Rooster Rum Barrel Rye. The new expression starts with Chicken Cock’s Kentucky Straight Rye Whiskey and is finished in Caribbean rum casks for at least six months. Island Rooster has a 95% rye and 5% malted barley mash bill, which is bottled at 95 proof (47.5% ABV) in an apothecary-style embossed bottle featuring a premium metal cup cap – perfect for pouring while outside this summer.

Traverse City Whiskey Co. (TCWC), is excited to announce the launch of its new limited-edition American Lakeside Peach Whiskey. Crafted in the essence of the company’s award-winning American Cherry and Michigan Apple whiskeys, Lakeside Peach infuses the best flavors Michigan has to offer with premium bourbon, adding hints of maple, sweet cream and brown sugar. Michigan peaches are delicate and sweet, surprisingly resistant to the harsh Northern Winters, and grown off the shores of Lake Michigan, producing some of the worlds tastiest fruit.

Sassenach Spirits, the spirits import company founded by Sam Heughan and his business partner, Alexander Norouzi, is excited to announce the appointment of Chrissy Beaudette Tinelli as the new general manager. In this role, Tinelli will be responsible for growing the company's market share expansion and maximizing the distribution in the U.S. Canada and Europe, while entering new markets, and support the development of new products to the Sassenach Spirits portfolio.

Award-winning, premium vodka Dirty Devil Vodka is honored to announce iconic actor, director and producer Giancarlo Esposito as Global Brand Ambassador for Dirty Devil Vodka and as a stakeholder in parent company St. Lucifer Spirits. Esposito will serve as the brand's chief storyteller as Dirty Devil Vodka expands beyond its Quebec roots into 28 U.S. states. The U.S. launch also coincides with the arrival of Dirty Devil Vodka at over 150 LCBO stores across Ontario, Canada. Behind the scenes, Esposito has been extensively involved in executive-level discussions with key distributor, retailer, and high-profile restaurant accounts across North America since late 2021.

Villa One, the ultra-premium tequila founded by Nick Jonas and John Varvatos, is launching “Your Villa One”, the second edition of their successful “Life As It Should Be” contest; this time asking fans to share their personal “Villa One” – the physical place and the people they are with when they feel their happiest – for the chance to win a dream getaway to a destination that brings that vision to life. 

Caorunn (pronounced ‘ka-roon’) Gin is pleased to announce that their new higher ABV gin, Caorunn Highland Strength, created specifically to enhance cocktails, is now available in the US (SRP, $40/750ml).

Two world-class masters of their crafts, unstoppable comedian, entertainer and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, announce their highly anticipated new tequila brand, Gran Coramino. In a true marriage of Beckmann’s generational tequila-making knowledge, and Kevin Hart’s unrelenting passion to introduce a high-quality tequila to a new community of tequila drinkers, Gran Coramino debuts with one of the smoothest Reposado  Cristalinos on the market.