Astral Tequila Now Available Nationwide

Slowly nurtured by the cyclical passing of warm daylight skies and cool luminous nights, Astral Tequila has arrived to brighten every moment. Astral, which means of the stars, is a new super-premium tequila crafted with 100% Blue Weber agave, nourished by the good energy that seeps from the sun and stars to infuse cocktails with bright bursts of citrus. Each time a bottle of Astral Tequila is opened, the vibrancy from the sun and stars is released anew.

Talking Rain Names Ken Sylvia as CEO

Talking Rain Beverage Company, the parent company of Sparkling Ice, announced today it has appointed Ken Sylvia as its new permanent CEO, effective immediately. He had been serving as interim CEO since Chris Hall’s abrupt departure on April 1. Sylvia joined the Seattle-based company in 2010 and has held a variety of roles, most recently serving as COO overseeing sales and supply chain.

Ross & Squibb Distillery releases Rossville Union 2022 Barrel Proof

Lawrenceburg, Indiana-based Ross & Squibb Distillery announced the launch of Rossville Union 2022 Barrel Proof, its annual, limited-release straight-rye whiskey. Set to reach retail shelves across the country starting this month, this limited allocation of 3,000 six-pack cases was bottled at 117.2 proof (58.6% ABV) and has a suggested retail price of $69.99.

BOOST Launches Cinnabon Bakery Inspired Flavored Nutritional Drink

BOOST and Cinnabon have joined together to introduce a new and delicious flavor to your health and wellness routine. BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink is packed with the same protein, vitamins and minerals as BOOST High Protein Nutritional Drink and inspired by the flavor of a delicious, Cinnabon cinnamon roll!

Review: Avocajoe Avocado Coffee

Avacajoe is a line of RTD coffees that blend cold brew coffee with avocado milk to create the first “avocado coffee.” The product line is packaged in 7.5 oz cans and available in three flavors: Dark Roast, Vanilla and Mocha.

Tequila Ocho to Release First Edition of ‘Puntas,’ An Overproof Distiller’s Cut

Tequila Ocho announces today the first release of Tequila Ocho Puntas, an overproof expression of the brand’s award-winning Plata tequila, masterfully cut by the distiller from the end of the heads and beginning of the heart of the distillation, and meant for the tequila connoisseur who enjoys the full essence of the agave plant.

ZOA Energy Expands its Product Lineup With 12 Ounce Cans

After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energy is expanding its energy drink line with the launch of 12 ounce cans. In an innovative and strategic move by the brand, the 12 ounce can provides healthy solutions for the everyday consumer to meet their varying needs and desires, with its sleek and slim design, crafted for portable consumption.

Sweden’s BlueWater Merges with Denver-Based FloWater

With a shared mission of eliminating plastic waste and providing safe, ultra-purified and great-tasting drinking water, Stockholm-based Bluewater and Denver, Colorado-based FloWater announced their merger in a move that will transform the water industry worldwide. The two corporations say the merger will help accelerate innovation of new drinking water purification products, drive expansion into new markets, and achieve economies of scale in manufacturing and supply chain efficiencies in a post-Covid world.

Legal Experts: Provi Suit Against Distributors ‘A Major Antitrust Case’

Last week, e-commerce beverage-alcohol platform Provi filed a complaint against Southern Glazer’s Wine and Spirits and Republic National Distributing Company (RNDC), alleging that the companies have unlawfully stifled the growth of its platform. The complaint filed March 29 in U.S. District Court for the Northern District of Illinois Eastern Division, alleges that the defendants have acted together and individually to “boycott, disparage and tortiously interfere with Provi’s business.”