This week we’re joined by Kat Cole, the president and COO of rapidly growing wellness brand Athletic Greens, who spoke about how she’s applying her extensive experience in branding, leadership and community building to the recently minted unicorn company, which last month raised $115 million at a valuation of over $1 billion.
Cannabis-infused social tonic brand Cann has closed a $27 million Series A funding round, the company announced today, setting the stage for expansion into Canada and bringing a crew of new celebrity investors into the fold.
The rumored tie up between Constellation Brands and energy drink maker Monster Beverage is progressing and a deal could be completed in the coming weeks, according to report from Bloomberg.
BARCODE, a functional hydration beverage brand founded by former NBA trainer Mubarak Malik, has closed a $2.2 million funding round with participation from Erewhon Market; also, BioSteel CEO John Celenza offers his insights on the brand's channel strategy.
When Boxed Water is Better, LLC launched its first line of sustainably packaged waters in 2009, it was a pioneer in its category. But there’s competition beyond store aisles: the company has waged a years-long effort to convince the USPTO to register the name “Boxed Water™” for sole use by the company.
FRISCO, Texas – ProSupps, an omni-channel leading sports nutrition brand, announced the release of its highly anticipated HYDE Energy carbonated energy drink. The offering is a strong expansion for the…
CHICAGO – For years, the margarita has reigned as the most popular cocktail in the U.S., and now – just in time for “National Margarita Day” February 22 – Zing…
Cycling Frog, an exciting new player in the THC & CBD space, recently launched to market across the US to provide unique, safe, and fun, hemp-based products to a mass…
MESQUITE, Texas — Across the country, company supply chains have been struggling due to the lingering effects of Covid-19 and overall economic uncertainty. Whether it be sourcing options or factory…
Nirvana Water Sciences Corp. (“Nirvana”) has entered into a strategic partnership with SCS and will leverage SCS’s marketing intelligence to support its fully integrated marketing initiatives for 2022. “Nirvana Water…
Fly By Jing, Tea Drops and Golden Ratio were among the CPG names to feature in the top 25 fastest-rising D2C brands in Q4 2021, according to new research by Similarweb.
Functional drinks and seasonal offerings are abound in this week’s new beverage launches, including limited edition flavors from Aura Bora and nutpods, plant-based mushroom drinks from Lifeway and a new medical-grade meal replacement via Kate Farms.
ONE ROQ has been named the Official Vodka of the upcoming NFL Alumni Legends Party presented by USA TODAY Network Ventures. The event will be held at the famous Avalon nightclub in Hollywood, California and is anticipated to be one of the top parties to kick off Super Bowl weekend.
The team discussed a variety of current topics, including the implications of a groundbreaking countertop appliance that will be able to create a near-infinite number of beverage types, how Expo West exhibitors can amplify their presence at the show, and whether a YouTube megastar can leverage his fame to sell chocolate bars, plus offered high praise for several new snacks and beverages.
