Distribution: VALR Gets Midwestern, Odyssey Lands In Airport Channel
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Additional Content
Flyers Rebrands With Eye On Fueling Retail Growth
CBD and hemp-derived THC drink brand Flyers Cocktail Co. has revamped the packaging of its infused line to meet new consumers in fresh retail channels as it moves deeper into brick-and-mortar.
A Drink With…Free AF Founder Lisa King
After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.
Seedlip Founder Ben Branson Unveils New Bitters Brand
The founder of Seedlip Ben Branson is back in the non-alcoholic category with Seasn, a new bitters product positioned to be used in both full-strength and alcohol-free cocktails.
Certification Program Addresses “Underdeveloped” Non-Alc, THC Drink Categories
AFicioNAdo is tackling the lack of educational resources for the non-alcoholic (NA) and THC beverage industries with a set of certification programs that target on-premise purveyors, distributors and retailers.
Spirits Distribution: Berczy Joins Hard Tea Race; DIO Aims for the Minibar with RNDC
Our latest distribution roundup finds Berczy getting in on the hard tea race in the Northeast and Woody Harrelson’s spirits heading into Massachusetts, while prepared cocktails Tequio and DIO sign deals with new distributors as they go deep in California and New York respectively.
Not Another ‘Keto’ Product: Ketone RTDs Seek Place Within Emerging Functional Set
Ketone-enhanced beverages have been slowly making their way off the supplement shelves and into functional drinks sets positioning as energy, non-alcoholic alternatives and mental clarity options.
Bolthouse Restructures, Creating New CPG Division Generous Brands
Los Angeles-based private equity firm Butterfly is restructuring Bolthouse Farms, separating its produce segment from its fresh juice and salad dressing business.
Distribution: Juvee Hits The Target, Supergut Gets GLP-1 Wild
In the latest distribution roundup, Juvee capitalizes on the reach of its new owners, Illicit Elixirs aligns with fitness and Lemon Perfect goes national in one of the biggest natural channel retail chains.
Nguyen Coffee Supply Achieves Its ‘American Dream’ with Target Launch
Specialty Vietnamese coffee brand Nguyen Coffee Supply is heading to the mass market with a launch into 500 Target stores across the country, a move that will grow the brand’s footprint for its RTD robusta bean coffees to over 300% since the start of the year.
Surfside Rides Hard Tea Wave With National Distribution, New Flavors
Surfside, a fast-growing line of canned iced tea and vodka cocktails, is getting the summer par-tea started with five new SKUs and a distribution expansion putting the brand in over 40 states, the company announced today.
Spirits Distribution: Betty Booze, Sunshine Punch Go National; Play Hard Scores in IL
Our latest distribution roundup finds Sunshine Punch and Betty Booze signing on for national distribution with one of the big guys, Play Hard vodka seltzer expanding into a new state and stadium, Gay Water going west and Teremana Tequila going global.
Once Upon A Coconut Makes Growth Leap, Adds Investors
Once Upon A Coconut has expanded its footprint by devoting resources to ramping up retail distribution and strategizing new ways to reach a broader audience on the back of support from new big name investors.
CPG Week: WTF? N.A. Retailer Goes M.I.A.
The CPG Week team brings on BevNET spirits editor Ferron Salniker to talk about the rumors circulating around adult non-alcoholic beverage retailer Boisson and the group discusses how far is too far with edgy branding in the beverage industry.
Morgan Wallen-Backed Ryl Tea Targets Awareness, Accessibility Via DSD
As a fast-rising company in a fast-growing category, Ryl Tea is at an early inflection point in its short lifespan. Speaking about its run thus far, CEO and founder Blodin Ukella emphasized the brand’s attention to efficiency, cash flow and judicious P&L.