Distribution

Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.

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Redcon1 Goes “Prime Time” With Deion Sanders Redcon1 Goes “Prime Time” With Deion Sanders

Redcon1 Goes “Prime Time” With Deion Sanders

by Lukas Southard,

Sport nutrition and energy drink maker Redcon1 announced today that Deion Sanders has joined the brand as a minority investor and will help build awareness and grow its beverage distribution into new retail channels.

Distribution: Hi Seltzer Partners with Spec’s in Texas Distribution: Hi Seltzer Partners with Spec’s in Texas

Distribution: Hi Seltzer Partners with Spec’s in Texas

by Brad Avery and Lukas Southard,

Hi Seltzer, a Kentucky-based brand of infused seltzers made with hemp-derived delta-8 THC, has partnered with Spec’s Wine, Spirits & Finer Foods to distribute its products to on-premise accounts throughout Texas; also, Nguyen Coffee Goes To Texas; Cure Gets Outdoorsy with REI; and 100 Coconuts Gets Deeper With Publix.

Eternal Water Seeks Longevity as It Ramps Up Business Eternal Water Seeks Longevity as It Ramps Up Business

Eternal Water Seeks Longevity as It Ramps Up Business

by Brad Avery,

Founded in 2008 by CEO Karim Mashouf, Eternal Water is a natural alkaline bottled water brand which sources and bottles its naturally alkaline spring water from its facility in Walnut Creek, California. The brand’s product portfolio is minimalist, only offering unflavored still water in 600 mL, 1 L, 1.5 L and 2.5 L varieties in single-serve and multipacks.

Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar

Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar

by Brad Avery,

After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.

Distribution: Magic Mind Manifests in Sprouts Distribution: Magic Mind Manifests in Sprouts

Distribution: Magic Mind Manifests in Sprouts

by Brad Avery,

Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts' Innovation Program.

Rainforest Distribution Acquires New England Distributor Associated Buyers Rainforest Distribution Acquires New England Distributor Associated Buyers

Rainforest Distribution Acquires New England Distributor Associated Buyers

by Brad Avery,

Rainforest Distribution Corp. has acquired New England natural and specialty foods distributor Associated Buyers, the companies announced this week. According to a press release, the companies will take roughly two months to transition the Associated Buyers’ network into the Rainforest system.

Retail Strategy: Moving from Click to Brick Retail Strategy: Moving from Click to Brick

Retail Strategy: Moving from Click to Brick

by BevNET.com Staff,

The panel gives the audience insights on channel strategy, different digital marketing and sales strategies, approaches to omnichannel, and the ways brands build teams and capabilities as they begin to adopt broader sales pathways. By following these brands as they go click-to-brick, we gain knowledge into the challenges facing dozens of beverage companies that have launched in the past five years.

Distributors and Brands: Refining the Relationship Distributors and Brands: Refining the Relationship

Distributors and Brands: Refining the Relationship

by BevNET.com Staff,

Top KeHE executives share the ways distributors and brands can work to grow and succeed together. The two executives bring wide-ranging distribution experience, including expertise in the beverage category, to the stage, as well as an understanding that the distributor/supplier relationship is at a fluid point.