Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Distribution: Target Touts ‘Largest Ever’ Wellness Expansion with Revamped CPG Set
Health is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than ever on its wellness set with a 30% assortment expansion across categories.
Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
Additional Content
Clean Cause Raises $2.3M, Reaches Profitability
Yerba mate brand Clean Cause has converted $2.3 million to equity after raising the amount as a convertible note from previous investors last September.
Drink Weird Aims to Expand Yerba Mate’s C-Store Presence
Since its founding in 2021, Drink Weird has prided itself on its unique, outsider brand identity. But can that approach now help the company solidify yerba mate’s place in convenience stores?
RNDC CEO Bob Hendrickson has Died
Robert Hendrickson, interim CEO and president of Republic National Distributing Company (RNDC), has died. The news was first made public today by the Wine & Spirits Wholesalers of America (WSWA).
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
Distribution: Cure Hydration Enters Ulta Beauty, Spotlighting Beauty-from-Within
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.
One Year In, KEY Energy Tweaks ‘A Thousand Little Things’ As It Grows
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
Liquid Death Partners with Big Geyser for NYC Distribution
Liquid Death has signed with the Big one. The beverage brand has entered an exclusive, long term distribution agreement with New York metro area DSD house Big Geyser.
Distribution: Equator Coffees Expands Retail Footprint Wide and Fast
California roaster Equator Coffees is rolling its single and multiserve cold brews out to over 1,500 retail stores across the country, going chainwide in Whole Foods and Sprouts with an additional 476 Kroger banner locations on the docket.
Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales Milestone
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues
Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Distribution: HappyPop Makes National Debut in Sprouts
Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.
Waku Tea Raising $1.5M Seed, As Brand Hits Retail ‘Inflection Point’
Prebiotic drink brand Waku Tea is closing a $1.5 million seed round by the end of the year, backed by the venture arm of Beckett Industries.