Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
Submit Distribution News
If you’re expanding distribution or have news related to the beverage distribution network, submit your news to our team.
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Better-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its fleet of DSD partners.
After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.
Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
Canadian cannabis giant Tilray Brands’ intoxicating hemp beverages have generated $1.4 million in revenue so far in fiscal year 2025, boosted by distribution expansion to more than 1,000 points of distribution across 10 states.
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
Republic National Distributing Company’s (RNDC) portfolio in California has shrunk again, as Gallo moves its popular High Noon Sun Sips ready-to-drink (RTD) canned cocktail line to the Reyes Beverage Group.
U.K.-based functional beverage maker TRIP Drinks expanded its reach to Target stores across the U.S. this month, bringing the brand’s total global distribution footprint to 40,000 doors.
Hand Family Companies (HFC) has made a blockbuster deal to add Stone Distributing Company and Classic Beverage in Southern California to its newly formed Sunset Distributing subsidiary, the multistate independent Anheuser-Busch distributor announced today.
Tilray Brands announced its launch into intoxicating hemp drinks last year, Ty Gilmore, the company's president of North America, chatted about the strategy it is taking to the category.
Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.
The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.
Canopy USA-owned THC products line Wana Brands is now available nationwide in Total Wine & More stores with three flavors of its hemp-based, non-alcoholic drinks; The Ryl Company has joined up with 7-Eleven to add 500 new locations in the New York Metro area, New York State and the brand’s backyard New Jersey.
The medical-grade meal replacement brand announced today the launch of a new line of plant-based Kids Nutrition drinks into 302 Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail.
When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”
