Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
The Parent-Child Crossover: Kids Drinks Embrace Grown Up Trends
Complete hydration. “No Seed Oils.” Extra, extra, extra protein. These are some of the biggest health and wellness CPG trends of the moment. But they're not just for adults anymore.
New Products: LMNT Slims Down, Ben Stiller Does Soda and Ghia Returns
We have a windfall of new beverage launches in this week’s new product gallery with limited time launches from Celsius, Laird and more. Elsewhere the dairy brands innovated against growing demands from co-op Organic Valley’s push deeper into plant-based, to Koia’s ‘Elite’ line extension with a sweet new flavor.
New Products: Poppi Cream Soda Returns; Mingle Mocktails Is In the ‘Mood’
Soda’s comeback is still in full swing this week, in the guise of Poppi’s (now permanent) revival of one of its best-selling LTOs and AriZona’s philanthropic take on a Brooklyn classic. Plus protein cold brew from Wandering Bear, Mingle Mocktails’ new mood-boosting drinks and much more.
Jumex Embraces Sports with Hydrolit +Advance Launch, UTSA Partnership
Mexican juice brand Jumex, a subsidiary of Vilore Foods, is embracing functional hydration with its latest line launch: Jumex Hydrolit +Advance. The Hydrolit +Advance line is available in Berries, Mango, Fruit Punch and Orange flavors in 15.5 oz. bottles.
Huel Launches Daily Greens, Pushing Further into RTDs
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
Gold Bar Whiskey Drafts Joe Montana for 49ers-Themed RTD Launch
The San Francisco-based distillery announced today the launch of its first RTD cocktail, a take on a Moscow Mule called the Gold Bar Whiskey ‘Double Gold’. Each 12 oz. can contains ginger, lime, a splash of orange juice and has an 8% ABV.
New Products Gallery: Feastables Protein, Sleepytime Coffee and a Tom Hanks Revamp
This week's new beverage products include launches from Mr. Beast's Feastables brand, Cure Hydration, Nurri, Rockaway Soda, Hanks for Our Troops, Pop & Bottle and more.
Dirty Business: Why Soda Trends Are Shaping Strategy From Pepsi to Taco Bell
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
‘Too Good To Pass Up’: Not Beer Launches THC Drinks
Not Beer is not just a sparkling water brand anymore with the launch of a 3-SKU line of THC drinks, focused on value-generation in flavor formulation and pricing.
New Products: Summer Heats Up with WTRMLN ADEs, THC Mocktails and More
It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.
CPG Week: Coke and Pepsi’s MAHA Makeovers? Plus, The Brand That Bested Better Bagel
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.
Premium Mixer Badger Bevs Breaks Out Of Bottles, Adds Distribution
Connecticut-based, premium mixer brand Badger Bevs has intentionally built in on-premise locations and is now seeing gains in retail as it prepares to launch into canned varieties.
Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDs
As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality.…
Pepsi Announces New Prebiotic Cola Launching Online This Fall
Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.