Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
New Products: Poppi Gets Punchy, Zico Goes Pure, JuneShine Finds Fiber
Summer seasonal flavors are on showcase in this week's new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others -- but also permanent additions to rosters from HOP WTR, Poppi and Zico.
Feisty Fights for a Female-Focus Within Protein Soda
Vy Cutting, founder and CEO of U.K.-based Feisty Soda – and a former fashion designer – believes there’s an opportunity not only to play to the high protein diet trend, but to forge a real connection with female consumers.
New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers Arrive
The warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl Company. This week’s new products also feature a slew of new non-alcoholic cocktail launches from startups like De Soi and Naked Life to legacy liquor players like Campari. Plus, we look at Vitaminwater’s big refresh.
Gopuff Goes Supersized Amidst Fears of Shortages
As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.
Strong Soda: Don’t Quit Launching Protein CSD This Summer
Sports nutrition brand Don’t Quit announced today the forthcoming launch of a four-SKU line of Protein Soda in July as well as the closing of a $15 million funding round led by Solyco Capital.
Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”
Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.
Here’s A First Look At BodyArmor’s Visual Makeover
BodyArmor unveiled its updated label design, new formulations and an advertising campaign leveraging its athlete ambassadors.
Sweet Deal: No Cap! Partners With Candy Maker Albanese
Upstart soda brand No Cap has signed an exclusive licensing agreement with family-owned candy maker Albanese Confectionary Group to bring that company’s popular gummy flavors to its lineup of zero-sugar modern sodas.
New Products: ITO EN Gets with Ohtani and Poppi’s Alpine Extension
The weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community Coffee and Trade, as well as citrus soda launches from Mountain Dew and Poppi, and an All-Star collaboration between ITO EN and L.A. Dodgers phenom Shohei Ohtani.
New Products: Co-Brands, Multipacks and Golf-Themed Cocktail Capsules
In this week’s new products gallery, we take a look at co-branded launches from Starbucks and Nespresso, Bang and Any Means Possible, and VMI Sports and PEZ. As well, we feature multipack launches from Electrolit and St. Cecilia Soda.
Checking In: Squier’s Seeks to Marry Craft, Convenience with New RTDs
That’s still an ambition over the long term, said Squier in an interview last month, with the forthcoming launch of a new four-SKU line of hemp THC-infused seltzers reflecting how the brand is responding and adapting to practical consumer demands — while trying to adhere to its craft-forward approach.
JuneShine and Willie Nelson’s Social Tonic Duet: Willie’s Remedy+
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
Expo West: Jumex U.S. Chief Talks Odwalla Revival
In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
Bloom Expands in RTD with Prebiotic Soda Launch This Fall
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.