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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
At Natural Products Expo West 2025, we spoke with Perry CEO Vasa Martinez about the brand's approach to marketing; from the wacky to the more grounded, such as the company’s focus on its benefits for diabetic consumers.
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Lucky Energy is emphasizing the importance of clean ingredients in its new ad campaign, “Shangry,” which playfully highlights the digestive issues traditional energy drinks can cause.
In this week’s new products roundup, protein is king with new additions from Lean Body, Quest Nutrition, Joyburst and Genius Gourmet.
Canned iced tea Halfday has unveiled a packaging refresh intended to bring a more mature look to the brand's appearance and better message its better-for-you attributes to consumers.
Inter Miami's fast-growing family of beverage partners includes Splendor, Flow, Celsius, 100 Coconuts, Ketel One and now Más+ by Messi.
Way back in 1995, 15-year-old GT Dave began brewing his first batch of kombucha in his childhood home. Flash forward 30 years, and what was once, for American consumers, an obscure, fermented Asian tea drink is now a multimillion dollar beverage category with a presence in just about every major retail channel across the United States.
The Super Bowl giveth, and the Super Bowl taketh away. That may be what Poppi is feeling this week as – just one year after earning plaudits for its splashy Super Bowl TV spot – the modern soda brand is reeling from fallout around its marketing stunt for this year’s Big Game.
Actor and singer Hailee Steinfeld is the latest celebrity seeking to make a splash in the RTD cocktail space, announcing today the launch of Angel Margarita in partnership with Jordi Zindel and Rodrigo Hernandez of Premium Beers Group.
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
