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Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

by Brad Avery,

There’s a new energy drink on the market encouraging consumers to have a laugh about dying – and no, we don’t mean Liquid Death. Titan Casket, a Massachusetts-based direct-to-consumer coffin retailer, is getting into the energy drink space with Awake.

Barebells Doubles Down On Protein Drinks Barebells Doubles Down On Protein Drinks

Barebells Doubles Down On Protein Drinks

by Lukas Southard,

Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.

Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2 Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2

Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2

by Adrianne DeLuca,

The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.

Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round

Loonen Debuts Spring-Sourced Purified Water, Closes $6M Round

by Martín Caballero,

Pitching itself as a first-to-market “purified spring water” exclusively in glass bottles, Loonen aims to raise the bar on transparency in a category particularly vulnerable to vague claims and greenwashing.