Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
It’s election season, and as much as brands may not want to get dragged into the fray of partisan politics, consumers often have a way of forcing the issue – whether it’s last year’s Bud Light boycott or Vice Presidential nominee JD Vance’s much-memed comments on Diet Mountain Dew this summer – politics will find CPG one way or another.
In this week’s new products roundup, Coffee Mate takes inspiration from a classic breakfast food, Jones Soda drops its latest limited edition craft soda flavor and Empyrean Brewing Co. expands into hop-infused waters.
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
If you’re a tennis fan – or maybe just a TikTok fan – you’ve likely heard of the U.S. Open’s signature cocktail, the Honey Deuce. Its been the tournament's staple for over two decades, but has found its moment in the sun thanks to Grey Goose’s continued marketing push finally clicking in as tennis’s popularity reaches new heights.
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
In this week’s new products roundup, Welch’s makes its first foray into the zero-sugar category, Health-Ade builds up its SunSip prebiotic soda line, and Devil’s Foot Beverage Company unveils its ninth Zero Proof release.
In this week’s new products roundup, Milkadamia unveils what it claims to be the world’s first flat pack oat milk, Five-Hour Energy tees up a new energy shot flavor and Muscle Milk draws inspiration from a classic campfire treat.
Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.
A wide array of ready-to-drink (RTD) cocktail makers have rolled out new products this summer with the goal of shaking up the saturated category. In this gallery, major players like Tip Top and The Finnish Long Drink drop new flavors, newcomer New York Cocktail Company launches a negroni collection and WeldWerks Brewing Co. makes its first foray into the space.
Against the backdrop of an evolving market, United Sodas (formerly United Sodas of America) is betting that its updated, minimalist visual approach can offer consumers less-as-more.
FUL Foods has relaunched its sparkling beverage as BLUwater complete with a packaging refresh and reformulated recipe that leans into the functional benefits and color of its hero ingredient, blue spirulina.
In this week’s new products roundup, BIGFACE ventures into the ready-to-drink coffee space, Fanta summons the one and only Beetlejuice and Recess expands its lineup of Zero Proof mocktails.
The functional and THC beverage categories are seizing the opportunity at live music festivals to build brand awareness and recontextualize the overall festival experience while giving promoters a revenue boost among a growing base of consumers moderating their alcohol intake.
Also in this edition: this week's new products, an exclusive interview with Eric LeGrand Bourbon, why Missouri has tamped down on "unregulated" cannabis products and distribution news from around the industry.
