How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Barcode Becomes Official Sponsor of the Brooklyn Nets
Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.
Zenso Labs Uses Alc RTDs to Showcase Upcycling Tech
After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.
This Week’s New Products: RTD Matcha Almond Latte, Plus Aprch, Celsius, Recess and More
In this week’s new products roundup, Aprch unveils the first installment of its Photo Series collection, Instant IV teams up with Susan G. Komen to celebrate Breast Cancer Awareness Month and Califia Farms releases what it claims to be the first multi-serve, ready-to-drink matcha latte.
Intent Brands Revamps With Gamer-Positioned Functional Drink
Intent Brands has relaunched its functional drink line under the new name, Sly, as it positions toward providing a healthier, calming beverage option for gamers, streamers and the eSport community.
Spirits Gallery: New Expressions From Yellowstone, Blue Run, Barrell Craft, Solento and More
In this month’s new spirits roundup, The Macallan celebrates the anniversary of its Harmony Collection with sisters Stella and Mary McCartney, Yellowstone debuts its Special Finishes Collection and Solento unveils its latest LTO.
Diageo Takes Ketel One, Tanqueray Into Premium RTDs Set
Diageo is set to introduce a new line of premium ready-to-serve cocktails that leverage the strength of some of its best-known labels into the soaring category.
NACS: GHOST Enters Hydration; Lemon Perfect Upgrades to 15.2 Oz; AHA Ends
The more the company grows (+$404 million over 52-weeks ended Sept. 9, per Nielsen), the more confidence GHOST seems to take in extending its lifestyle-fitness positioning into new categories and product types.
Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail
The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.
This Week’s New Products: Tomato Lion’s Mane Juice, G FUEL, PLAYR1, Grim Reaper Coffee Co.
In this week’s new products roundup, Uncle Bud’s Hemp & CBD releases its first beverage offering, G Fuel collaborates with video game development studio CD PROJEKT RED and Natalie’s Orchid expands its line of holistic juices.
New Flavors and Digital-First: How a Pernod Ricard Exec Aims to Disrupt Cognac
After over a century of producing Cognac for major players, one family is hoping to revive the category with their own fresh take on the storied French brandy.
NACS: Coca-Cola CSDs Gets Sleek & Spiced
Along with a more muscular coffee program, Coca-Cola's presence at NACS mainly showcased product and packaging innovations within its "loved" legacy brands.
This Week’s New Products: Apple Crumble THC Seltzer, G Fuel, Koia, Super Coffee and More
In this week’s new products roundup, Super Coffee gets XXTRA caffeinated at the 2023 NACS Show, Simply Crafted takes inspiration from a classic autumn dessert and G Fuel teams up with Jason Voorhees to Hack ‘n Slash.
This Week’s New Products: Cereal-flavored Milks, MTN DEW, STōK, Cloud Water and More
In this week’s new products roundup, Mooala seeks to simplify the ingredient list of plant-based milks, MTN DEW harnesses the power of Voo-Dew in anticipation of Halloween and BodyArmor and Electrolit enter the powdered hydration space.
Featured – C4 Shares Field & Experiential Marketing Techniques
Calling all Field and Experiential Marketers! Whether you're a food or a beverage brand, join Mari Lee and Katie Geyer of C4 (Nutrabolt) get into the nitty gritty on how to pick events that support your acquisition goals, activation strategies that delight your audience, and how to use this kind of experiential marketing to drive sales velocities in store.