How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Featured – Case Study: Vital Proteins on Influencers and Ecommerce
While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram. To capture consumers’ attention, dollars and loyalty, digital marketing needs to be omnichannel, with a hand in everything from lifestyle blogs to swipe-up campaigns.
Featured – Branding and Packaging: A Step by Step Guide
Kelly Criswell, Principal of Mudge, provides a step by step guide to branding and marketing for beverage brands. The presentation took place at Beverage School during the BevNET Live conference.
Spirits Gallery: New Whiskeys From Torabhaig, Wyoming, WhistlePig, Jack Daniel’s and More
In our latest roundup of new whiskey offerings, Torabhaig closes the final chapter of its Legacy Series, WhistlePig takes to the race track with Alfa Romeo F1 Team Stake and Jack Daniel’s unveils its first permanent expression made with 100% malted barley.
Expo East: Elmhurst Reboots Coffee; ShineWater Meets ‘Trolls’
Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.
Expo East: GNGR Expands Outside Shots; Clear Cut’s ‘Hero’ Takes Flight; Remedy Embraces Ube
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
This Week’s New Products: Cannabis Mocktails, Plus Mayawell, Aura Bora, Saint James
In this week’s new products roundup, Aura Bora holds on to the remaining bits of summer with its Peach Honeysuckle flavor, BLNC launches two new THC-infused mocktails ahead of Sober October and Levo makes its debut in the energy shot space.
This Week’s New Products: Spooky Soda, Plus GHOST, Rowdy Mermaid and LaCroix
In this week’s new products roundup, Fanta unveiled a spooky new soda guaranteed to turn your tongue black, Monster Energy teams up with Call of Duty to celebrate the game’s iconic Ghost character and Rowdy Mermaid dives into the functional soda space.
Spirits: New RTD Cocktail Releases From Glenlivet, BeatBox, Sugarlands, Devil’s Foot
In this roundup of new ready-to-drink cocktails Devil’s Foot ventures outside of the soda category, BeatBox shows team spirit with its Oklahoma State University collaboration and Glenlivet unveils its new Twist & Mix innovation.
This Week’s New Products: Cannabis-Infused Instant Drink Mixes, Olipop, Spindrift, Elmhurst 1925
In this week’s new products roundup, Elmhurst and Spindrift launch (and re-launch) flavors inspired by a classic Thanksgiving dessert, Brelixi makes its debut with a line of fruity cannabis-infused instant drink mixes and G Fuel teams up with Armored Core VI: Fires of Rubicon.
Spirits: New Releases From Hemingway, Jack Daniel’s, Wolves, Brugal and More
In this roundup of notable new spirits, Colorado-based Root Shoot announces the launch of its first completely locally sourced spirit, Kenny Chesney’s Blue Chair Bay celebrates its 10th anniversary with a new LTO and Jack Daniel’s introduces the latest addition to its Single Barrel Special Release Collection.
This Week’s New Products: ‘Witcher’ Potion, waterdrop, La Colombe, Electrolit
In this week’s new products roundup, G Fuel recruits The Witcher to create a fruity new caffeine-packed potion, Onyx Coffee seeks to take the guesswork out of brewing an “exceptional” cup of coffee and waterdrop enters the iced tea space.
Design: Mayawell’s Makeover Aims To Meet Category Evolution
When Mayawell began building the identity for its prebiotic better-for-you soda in 2019, the category was still fairly nascent. Now, only four years later, consumer familiarity and well-established category leaders have inspired the brand to lean into its product’s more compelling attributes.
After “Forbidden,” Will More Female Bourbon Distillers Follow Marianne Eaves?
Master Distiller Marianne Eaves has carved out a career in the often male-dominated whiskey industry as not only a commodity for blending innovative spirits but as a tastemaker for craft distillers.