How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
Marketing
Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Beverage Company News
Comb through company updates and press releases from beverage companies on our Beverage Newswire feed.
Featured Marketing Content
Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
This Week’s New Products: PATH Water Joins Barbiemania, Plus Celsius, Café Grumpy and nutpods
In this week’s new products lineup, PATH Water joins the Barbiemania craze with a new limited edition bottle, Café Grumpy expands its retail lineup with its first foray into instant coffee and nutpods gears up for fall with the return of its Pumpkin Spice Creamer.
New RTD Spirits: Summer Sips From J. Rieger & Co., Seagram’s and RIKI
With summer in full swing, many ready-to-drink cocktail makers are releasing sun-inspired sips. In this gallery, former bachelorette JoJo Fletcher enters the beverage space with an Amalfi Coast-inspired beverage, J. Rieger & Co. Distillery launches an “Electric” new line and Sunshine Punch seeks to evoke a sense of nostalgia.
Coffee Connection: Equator Teams With Swiss Dairy Giant on Premium RTD Cold Brews
Equator Coffee is teaming with Swiss dairy giant Emmi AG on a joint venture that kicks off with the launch of four-SKU line of premium refrigerated cold brews this summer.
Better Booch “Scratches An Itch” With Sparkling Tea Line
Kombucha company Better Booch launched Cha, a 4-SKU line of prebiotic, sparkling teas, that capitalize on the growing market for gut-healthy beverages with functional benefits.
Pop Star: GoodPop Frozen Treats Launches Beverage Brand
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
AAPI Founders Energize, Innovate in RTDs
A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
Barcode Shoots for a Game Changer with Victor Wembanyama Partnership
Newly drafted NBA prospect Victor Wembanyama signed a five-year exclusive global partnership with emerging sports drink brand Barcode to not only be the face of the brand but to be an equity investor helping steer innovation and growth strategy.
Marketing: Probiotic Sodas Reshape the Soda Narrative; Monster Returns as BIG3 Sponsor
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
MASH Appeal: Boylan-Owned MASH Rebrands with Ambitions Beyond N.Y. Market
Last week, Boylan announced a rebranding and new format for MASH, moving the product from proprietary 16 oz. plastic bottles to 12 oz. slim cans. As well, the products have been reformulated to remove artificial coloring and the line has been reduced from six flavors to four.
How Female Founders Are Fueling The Non-Alc Movement
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
With Help From UFC, Slate Finds Its Identity: ‘We Are Selling Strength’
Slate Milk signed a marketing deal with the UFC Wednesday marking the largest partnership to-date for the ultra-filtered chocolate milk brand along with adding $5 million onto its already $10.5 million Series A.
Bands Over Booze: Non-Alc Makes Entrance Into Live Entertainment
The non-alc category has made gains in on-premise distribution finding inroads with local music venues, pop-ups events and smaller festivals where there is a lower cost of entry than larger live shows and the consumer base is easier to access.
Frazy Talk: Startup Aims For Cafe Quality Out The Freezer
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Kill Cliff & Joe Rogan Want You To Drink Elk Blood
Energy drink Kill Cliff announced it is expanding its partnership with celebrity podcaster Joe Rogan and adding endurance sport and bowhunting influencer Cameron Hanes as a new collaborator on an exclusive CBD beverage, Elk Blood Spicy Cherry.