How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
NBA Star Steph Curry Gets Into the Bourbon Business
Steph Curry announced Tuesday the launch of Game Changer Distillery which is producing its first product Gentleman's Cut bourbon whiskey in partnership with 190-year-old Boone County Distilling Co. who will oversee all aspects of production.
Marketing: Propel Taps Michael B. Jordan for New TV Spot; GHOST Energy, Electrolit Ink Deals with Music Festivals
Electrolyte-enhanced bottled water brand Propel and actor Michael B. Jordan have teamed up to launch two new TV spots as the brand goes all-in on its Gatorade roots with a revamped visual identity.
This Week’s New Products: Non-Alcoholic Cocktails, Plus SunnyD Super Greens
In this week’s new products gallery, health and wellness brand BEAM teams up with SunnyD to create a limited edition Super Greens flavor, Spindrift kicks off summer early with its Peach Strawberry offering and Devil’s Foot and ISH roll out new non-alcoholic cocktail offerings.
New RTD Spirits: Spindrift Spiked, Deep Eddy and SWAY Release Summer-Inspired Sips
As the sunshine begins to stick around, many RTD cocktail producers are beginning to roll out summer-inspired sips. In this gallery, Atomic Coffee Roasters makes its first foray into the spirits world with an espresso martini offering, U.K.-based Funkin Cocktails splashes down in the U.S. and SoulBoxer expands its lineup of ready-to-pour bottled cocktails.
Michelle Obama Joins PLEZi as Co-Founder, Strategic Advisor
Announces healthy kids brand is moving into Walmart after Sprouts and Walmart; developed by L.A. Libations, backed by Juggernaut.
Buddha Brands Chases Gut-Healthy Soda Trend, Refreshes Packaging
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
Coca-Cola Licenses Minute Maid, Simply Brands To Sell Fresh Fruit
The Coca-Cola Company has licensed its Simply and Minute Maid brands to distribute fresh grapes and citrus fruit marking the first time the beverage maker has partnered with a fresh produce company.
Pearpop Drops Fake Energy Drink Intending To Generate ‘Real Results’
Pearpop – a marketplace platform connecting brands and content creators – dropped The Pearpop Energy Drink today on the belief that it can build a slate of new brands spanning numerous categories overnight, with products that don’t even exist.
Marketing: MYND Drinks Announces Historic Partnership with Chicago Cubs; Califia Farms Evokes Nostalgia with Cookie Monster Campaign
MYND Drinks is the first CBD company to partner with a Major League Baseball (MLB) club through its newly announced partnership with the Chicago Cubs.
New RTD Spirits: Tip Top Cocktails, Grey Goose, Boston Beer Bring Sips For Spring
Though summer is still several months away, some ready-to-drink cocktail makers are looking to kick off the season early with their new releases. In this gallery, Jennifer Lopez makes her first foray into the category with a line of lightly sparkling cocktails, Boston Beer Company announces its new “bang-for-your-buck” brand and Tip Top Proper Cocktails expands its portfolio of classic low-ball cocktails.
“A Lot of Fun is Being Had”: How Coachella Is Embracing Non-Alc
Coachella Music Festival has for the first time partnered with a non-alcoholic retailer, The New Bar, to offer zero-proof cocktails and ready-to-drink (RTD) beverages bringing for inclusivity to the NA community at the two-weekend concert event in Southern California.
This Week’s New Products: Cannabis-Infused Spritzes, Plus EverGrain Teams Up with Filmmaker James Wilks
In this week’s new products roundup, EverGrain teams up with filmmaker James Wilks to create a new sports nutrition product, BLK & Bold expands its portfolio of cold brews and winery Sunstone Estate makes its first foray into the cannabis-infused beverage set.
Boston Beer to Launch Slingers Signature Cocktails Singles as Convenience Play in 3 Markets
Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.
This Week’s New Products: Pressed Teams up with Barry’s, C4 Smart Energy Gets a Revamp
In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.