How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
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Starbucks Unveils New RTD Lineup: Pink & Paradise, Frappuccino Minis
Starbucks has formally unveiled its new slate of ready-to-drink products, highlighted by two fruit juice-based, cafe-inspired beverages – Pink Drink and Paradise Drink.
Grey Goose Launches Bottled Martini Cocktail
With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.
This Week’s New Products: Fruit-flavored Energy Drinks, Plus White Chocolate Coffee Creamer
This week’s new products roundup, GURU and CELSIUS release fruit-flavored energy drinks, G FUEL teams up with video game publisher Ubisoft to launch a unicorn-inspired flavor and Honeydrop unveils a new line of wellness shots.
Jack & Coke RTD Hitting Stores Nationwide
After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.
Marketing: Euphoria’s Sydney Sweeney Partners with Bai; Liquid Death Teams Up With Jalen Green
Euphoria and White Lotus star Sydney Sweeney is continuing the pledge she made to herself to only drink water through a new partnership with antioxidant-infused beverage maker Bai.
New RTD Spirits Gallery: The Latest from Crafthouse, Altos Tequila, Cutwater, Batch & Bottle & More
With spring on the horizon and warmer weather on its way, many beverage brands are rolling out tropical-inspired RTD cocktails. In this roundup of new releases, Crafthouse Cocktails unveils two limited-edition highballs, Lone River Beverage Company rolls out a variety pack and De La Calle brings its flagship tepaches into the alcoholic beverage category.
New Spirits Gallery: White Claw, Stranahan’s, Lux Row, Wolves
With the official arrival of spring comes a number of new spirits ready to be enjoyed in the warming weather. From premium whiskey to White Claw branded vodka, here are the latest launches from American distillers.
Devil’s Drink: Craft Soda Rises in Craft Beer Country
Devil's Foot Beverage Company has been building a loyal following for its low-sugar, craft sodas in the Western North Carolina region and recently upsized its production capacity to expand in retail across the Southeast.
DFA Looks To Younger Milk Drinkers, Partners With Good Culture
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Expo West 2023: New Products From La Colombe, Sanzo, Machu Picchu and More
Both BevNET and NOSH will have ongoing Expo West coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Harmless Harvest, Machu Picchu, La Colombe and Sanzo.
Powerade Enlists NBA Star Ja Morant to Help “Re-Energize” Brand with New Ad Campaign
After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Hiyo Builds on Non-Alc Trend, Hits Retail Shelves
Non-alcoholic drink brand hiyo increased sales tenfold last year and beat its total sales from January 2022 in the first two days of 2023 saying it could have doubled sales during the month if it had more supply to offer.
This Week’s New Products: Nut Milk Innovations, Plus a Sparkling Pick-Me-Up
In this week’s new products lineup, PlantBaby and Treehouse Naturals release new nut milk innovations, Minute Maid expands its line of Latin American-inspired Aguas Frescas and GHOST teams up with gaming lifestyle brand FaZe Clan.
This Week’s New Products: Peeps and Transformation-flavored Colas, Plus Chris Olsen’s Coffee Brand
In this week’s new products roundup, Coca-Cola teams up with a Grammy-award winning artist to unveil the newest addition to its Creations collection, Pepsi and XTEND take flavor inspiration from nostalgia candies and TikTok star Chris Olsen enters the CPG world with the debut of his coffee brand.