How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Spirits: 7 New Whiskeys for Valentine’s Day
Just in time for Valentine’s Day, several whiskey brands are rolling out new expressions featuring tasting notes ranging from caramel and vanilla to nut brittle to butterscotch.
This Week’s New Products: Immunity-Boosting Beverages, Plus Chaga Matcha Mix
As cold and flu season rages on, this week’s new products gallery showcases immunity-boosting beverages from Favor and Ocean Spray. Plus, Renude introduces a mushroom-based twist on the classic matcha latte and Willa’s unveils an improved formula for its barista oat milk.
Barcode: Next-Gen Hydration Drink At ‘Inflection Point,’ Aiming for 5K Doors
After testing the market for a premium sports drink for the past two years, Barcode is ready to move into national distribution. Recently, the fitness water hired a new COO to help scale the brand for a larger distribution push and new innovation in 2023.
Spirits: 7 Pre-Valentine’s Day RTD Cocktail Releases
As Valentine’s Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
PRIME Lands Multi-Year UFC Partnership
Logan Paul and KSI’s PRIME Hydration has signed a three-year marketing partnership to become the “Official Global Sports Drink of UFC”, replacing BodyArmor which has sponsored the UFC for the past five years.
Marketing: MALK Highlights Its Simple Ingredient Roster; CELSIUS Takes to the NASCAR Track with Logan Misuraca
MALK’s recent $9 million round was all about funding more distribution, but the alternative dairy brand’s first task for 2023 is driving awareness via a new commercial, Farmer’s Market. The 30-second ad was filmed at a farmer’s market and features real consumers.
This Week’s New Products: Simply Mixology and DRY Soda Co. Liven Up Dry January
As Dry January participants enter their final stretch, this week’s new products gallery features alcohol-free drinks from Simply and DRY Soda Co. which are rolling out nationwide. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops.
Digital Advertising Has A Hemp Policy Problem
Digital advertising has become a nightmare for hemp food and beverage brands, regardless of whether or not their products contain CBD.
This Week’s New Products: Non-Alcoholic Spirits for Dry January, Plus the Launch of Starry Soda
In this week’s new products roundup, Monster Energy unveils its first zero sugar offering, Aplós launches a new non-alcoholic spirit and PepsiCo looks to challenge Sprite with its new lemon-lime soda, Starry.
Molson Coors Launches Zero-Proof Cocktail
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
Hold the Bubbles: Canned ‘Hard Water’ Has Arrived
While the term “hard water” might make you think of whether you need to change your detergent brand, in the case of Bluebird Hardwater, it’s a little more literal. The ready-to-drink cocktail launched this week offering the first canned beverage combining premium spirits with pure non-sparkling mineral water.
This Week’s New Products: RTD Coffee for a Caffeinated New Year, Plus FRIENDS-inspired Creamer
In this first new products roundup of the New Year, Nguyen Coffee Supply unveils two new cold brew varieties, Super Coffee transitions its multi-serve bottle into rPET packaging and International Delight transports consumers to Central Perk cafe with its latest licensed flavor release.
Good Wolf Relaunches Under New Ownership
After shutting down operations last year, Portland, Oregon-based probiotic tonic brand Good Wolf has relaunched under new ownership. Good Wolf announced the relaunch last week alongside a refreshed website featuring Hibiscus Bloom, Ginger Lemon and Pina Colada flavors in 12 oz. cans, but products have been back on the market for several months according to the brand’s new owner, Nathan Keane.
This Week’s New Products: RTD Coffee from Sylvester Stallone & Anime-inspired Energy Drinks
In this final new products’ roundup of 2022, Nestlé goes dairy-free with Perfect Day, Sylvester Stallone enters the RTD coffee set and G Fuel takes inspiration from an anime franchise.