How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
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Marketing: Coca-Cola Debuts Christmas Anthology Film Series; ZOA Named Exclusive Energy Drink of XFL
The Coca-Cola Company is getting into the holiday spirit with the debut of its “Christmas Always Finds a Way” Anthology Film Series. The films are each set on a different continent but are “united by their core creative territory” that celebrates the power of Christmas in creating real and magical connections.
This Week’s New Products: Pitch Black Soda & Holiday Kombucha
In this week’s roundup of new products, Ablis increases the potency of its CBD beverages, MTN DEW announces the return of its Pitch Black flavor and Health-Ade literally brings the Holiday Cheer.
Food and Beverage Brands Relishing Pickleball Opportunities
While it may once have been the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking to get in on the ground floor.
Biodegradable Bottled Water Brand Cove Launches in Erewhon
After years of research and development, sustainable beverage company Cove is introducing its biodegradable bottled water next month in Erewhon stores in California. Since 2018, California-based Cove has been working to develop a truly revolutionary innovation with the potential to address systemic sustainability and recycling challenges: a plastic-free, biodegradable bottle.
This Week’s New Products: Green Bean Casserole Sparkling Water & Cannabis Margaritas
In this week’s roundup of new products, Owen’s Craft Mixers teams up with Folds of Honor in honor of Veterans Day, Cove Drinks unveils revamped packaging for its line of kombuchas and Essentia celebrates the holidays early with its Water + Wine Box.
Marketing: Monster Energy Inks Deal With New York Rangers; Leisuretown Partners With Comedian Chelsea Handler
California-based energy drink giant Monster has inked a marketing deal with the New York Rangers and Madison Square Garden, the brand announced in a press release. As part of the integrated marketing partnership, the indoor arena will feature a co-branded grab-and-go concession stand dubbed the “Monster Energy Bodega.”
This Week’s New Products: Passion Fruit Cannacocktail & Cinnamon Churro Creamer
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
Wild Tonic Jun Kombucha Focuses on Clarity with Revamped Packaging
Following five years of research and development under the leadership of director of sales and marketing Jessica Gerth, jun maker Wild Tonic has unveiled a revamped visual identity designed to celebrate the brand’s uniqueness and clarify the difference between jun and kombucha for consumers.
Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas
Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.
Spirits: 15 New Autumn Releases From Top Chef to King Tut
In this autumn edition roundup of new spirits releases, Highclere Castle celebrates the anniversary of discovery of King Tut’s tomb, Åhus Akvavit introduces its seasonal blend in the U.S. and Yobo Kish teams up with Top Chef winner Kristen Kish to launch a new aperitif line.
GEN Z Water Balances Youthful Humor With Serious Sales, Marketing
Arkansas-based GEN Z Brands is getting serious; led by a team of industry veterans, the bottled water product is rolling out into select Target stores this month as it dials-in on sales and marketing ahead of broader scaling efforts next year.
This Week’s New Products: Cannabis-Infused Sodas & Non-Alcoholic Aperitifs
In this week’s roundup of new products, Jones Soda Co. expands its Mary Jones brand of cannabis-infused sodas, Dr. Pepper takes inspiration from tailgate season for its latest LTO and UK-Based non-alcoholic aperitif maker Everleaf makes the jump across the pond.
This Week’s New Products: Eggo Nog and NFT Iced Tea
This week’s smattering of new products saw Nutpods and Chobani getting into the winter holiday spirit, Wize Tea making its first foray into NFTs and Manzanita celebrating Día De Los Muertos.
Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.