How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Monster’s The Beast Unleashed to Roll Out January 2023
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
100 Thieves Taking Gamer Cred into Energy Drinks with Juvee
Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.
AriZona Flies Into Sports Drinks With Marvel Collaboration
AriZona Beverages is teaming up with Marvel Entertainment on a functional drink called Super LXR Hero Hydration, marking the iced tea maker’s first true leap into the sports drink category.
Once Overlooked, Female Consumers Now Driving Growth in Energy Drinks
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
Seth Goldman’s Just Ice Tea Launches Nationwide
Barely four months after its initial reveal, Eat the Change’s Just Ice Tea is rolling out to stores this week. Seth Goldman, co-founder of Eat the Change and Honest Tea, first announced the new line of ready-to-drink teas in June, only two weeks after The Coca-Cola Company announced it would discontinue Honest Tea by the end of this year.
This Week’s New Products: National Recovery Month-Inspired Yerba Matés & Glow-Up Kombucha
In this week’s roundup of new products, CLEAN Cause takes inspiration from National Recovery Month, REDCON1 splashes into the energy drink set and Health-Ade gives consumers a glow up with its new kombuchas.
Perfect Day Helps Nestlé Build Animal-Free Dairy Beverage
Nestlé's U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy "novel product" that will pilot in the U.S. market later this year.
Marketing: NFL Star Bobby Wagner Latest Athlete to Join Ladder Nutrition; Pink Cloud Beverages Hits the Catwalk at New York Fashion Week
Nutritional sports supplement maker Ladder announced Los Angeles Rams linebacker Bobby Wagner as the latest professional athlete to join the company as a brand ambassador and spokesperson.
Spindrift Shakes Up Innovation Strategy with First Seasonal Flavor Launch
As competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling water brand on the market.
Boston Beer to Launch Cannabis-Infused Iced Tea Line TeaPot in Canada
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out, as the brewer will launch a cannabis-infused iced tea line TeaPot in select Canadian provinces starting in July.
Kin Euphorics See Its Next Evolution Through Third Spritz And New Hires
When Kin Euphorics debuted in 2018, the idea of a nootropic-infused, cognition-enhancing, non-alcoholic aperitif wasn’t necessarily top of mind for consumers or retailers, according to co-founder and CEO Jen Batchelor.
Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles
In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.
Full Plate: Meal Replacement Brands Target Growth in 2020
Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.
Mother Beverage Rebrands as Poppi
By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.