How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage
Hydration, clean label, plant-based – when it comes to leading beverage industry trends, coconut water is having a moment, and consumers are responding.
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Celtic Sea Salt Turns Its Trace Minerals Into a Hydration Beverage Play
Fifty-year-old salt seller Celtic Sea Salt is extending its clean label, naturally sourced mineral salt into the beverage set for the first time.
Barron Trump-Backed Sollos Tunes Out ‘Noise,’ Launches With Gopuff
Having weathered the initial media storm, the Sollos team is ready to get down to the business of building a beverage brand, starting by launching its 12 oz. single slim cans with Gopuff across the East Coast this week.
Additional Content
Coca-Cola Announces Launch of AHA Sparkling Water
The Coca-Cola Company today announced the launch of sparkling water brand AHA, signaling its intention to seriously compete in the rapidly growing zero-calorie sparkling water category.
Riff Cold Brewed Coffee Launches in Oregon
Urban Farmer celebrated the debut of Riff Cold Brewed Coffee on Monday evening with custom concocted cold brewed coffee cocktails and small bites.
Argo Tea Launches First-to-Market Line of Cold Brew Single Estate Bottled Teas
Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas in to the retailer’s stores nationally.
Beverage School: How Brands Are Building On Campus – Part 2 of 2
The next challenge for nascent beverage startups Up Dog Kombucha and is to build on their on-campus wins and retain their respective student consumer bases as they move on to post-graduation life.
Essentia Evolution: New Logo, Marketing Campaign Announced
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
BodyArmor to Debut First TV Commercial During NBA Playoffs
BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.
Monster Pushes Back Hydro Launch
Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”
Soylent Goes Cyberpunk with A.I. Spokesperson and Dark Web Marketplace
Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
Sparkling Ice Launches $37M Integrated Marketing Campaign
The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”
Genius Drops Coconut Smoothie for New Superfood Line
Genius last week announced that it has discontinued its line of coconut smoothies and in its place launched a new line of organic “Superfood Smoothies.” Positioned as a healthy meal replacement drinks, the products are made with almond milk, superfood ingredients, including quinoa and maca, and plant-based protein.