Ex-Refinery29 Team Launches Fizzy Espresso RTD
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
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Featured Marketing Content
Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, Celsius
De La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called "Frutas" that marks a "refreshed chapter" for the company ahead of its national launch with Target this month.
Additional Content
Keef’s Low-Dose Functional Waters Expand Opportunity In Hemp
Keef Brands diversified into intoxicating hemp when it saw its opportunity with a broader addressable market and support its high-potency dispensary products.
Rhinegeist Enters THC Beverages with Fuzzy Bones as Ohio Lawmakers Set Up Regulatory Framework
Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.
Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Dutch Bros. Diving Into Retail With RTD Coffees, Creamers
The fast-growing coffee chain is launching an ambitious cross-format push into retail, enlisting supplier Trilliant to produce a full slate of innovation set to hit shelves in January.
Global Flavors and ‘Female Rage’ Fuel Union Kitchen Event
Global flavors, heritage-inspired foods and “Female Rage” fueled Union Kitchen’s Meet the Makers event this past Sunday, drawing in nearly 100 vendors to sample.
New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva
This week’s new sips include autumn-inspired seasonals from Laird and Sylva, a line of THC-infused craft soda from current and former NBA players and a partnership between Monster Energy and a British racing star.
NBA Stars Get Involved in Expanding THC Space
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
NACS: Pepsi Previews Prebiotic Cola, Starbucks Innovations
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
One Year In, KEY Energy Tweaks ‘A Thousand Little Things’ As It Grows
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
New Products: Coke Goes Mini, Cantrip & Stiiizy Go Big, HOPWTR Gets Seasonal
This week’s new sips include additions to the THC spirit alternative category, a Mexican-flavored sparkling water from the makers of Jarritos and a line of gut-health products from Pressed Juicery.
Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay
Primal Kitchen co-founder Morgan Zanotti returned with her second entrepreneurial endeavor this month: sparkling protein water brand Waay.
Shohei Ohtani Pitches in to Launch Syncron Performance Beverage
Los Angeles Dodgers phenom Shohei Ohtani's flexibility extends off the diamond as Ohtani is aligning with Syncron, a subsidiary of Japanese conglomerate Kowa, to add another beverage to his brand partnership portfolio.
Marketing: Tom Holland and Robert Downey Jr.’s Super Beverage Team Up
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales Milestone
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.