BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial Crosswinds
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Retail
Explore the latest beverage-related retail news in addition to strategies for succeeding in retail stores, optimizing e-commerce, and driving direct-to-consumer sales. Have a better understanding of the latest insights and news impacting your success in each retail channel, whether it’s selling on your own online store, partnering with Amazon, capitalizing on convenience stores or expanding into national retail chains.
Submit Retail News
If you’ve recently launched into a new retailer or have news related to retail, submit your news to our team.
Watch Community Call
For additional retail and e-commerce insights, watch the Community Call video series.
Featured Retail Content
DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Additional Content
NielsenIQ: Non-Alc Beverage Sales Accelerate Over Memorial Day Weekend
Non-alcoholic beverage sales accelerated during the two-week period ending June 1, with volume sales picking up as pricing eases, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Advantage Solutions, L.A. Libations Announce Joint Merchandising Venture
CPG services provider Advantage Solutions Inc. and innovator platform L.A. Libations (LAL) are forming a joint venture, dubbed Relentless Advantage, to help LAL-affiliated brands to expand nationwide more readily outside of the company’s SoCal backyard.
Strange Water Eyes Events Space To Convert Coconut Water Consumers
There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.
‘Spirits 3.0’: Lower ABV Spirits Brand Comes To U.S.
U.K.-based liquor brand Quarter Proof is making its U.S. debut this month as it attempts to offer a "third way" to drink cocktails using its lower-ABV agave and grain spirits.
Massachusetts Offers Glimpse Of The Uphill Battle For Hemp Beverages
Massachusetts regulators officially put an end to the sale of hemp-derived CBD and THC products outside of dispensaries last week. Here's what it means for cannabis industry stakeholders in the state and foretells other regulatory moves throughout the country.
Retail Strategy Firm PLTFRM Broadens Base with Eye to New Channels
As online marketing and ecommerce have radically changed the playbook for brands, CPG strategy firm PLTFRM is aiming to provide a new “operating system” for modern startups, and now it’s expanding its retail and marketing services to new channels and new industries.
Beverage Bytes: Memorial Day Weekend Sales Exceed Retailer Expectations
Beverage sales over Memorial Day weekend “broadly met or exceeded expectations” of beer distributors and convenience channel retailers, according to the latest Beverage Bytes survey by Goldman Sachs Equity research.
CPG Week: Artificial Intelligence and Slice Resurrected…Again
The CPG Week podcast team talks about how artificial intelligence is creeping further into all aspects of food and beverage, why granola is having a moment, and the resurrection of soda brand Slice.
A Drink With…Free AF Founder Lisa King
After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.
CPG Week: Private Label-Palooza & Nestlé’s Bet On GLP-1
This episode of CPG Week the team digs into the growing trend towards new private label programs and what it means that Nestlé is launching a GLP-1 drug companion frozen food brand.
Certification Program Addresses “Underdeveloped” Non-Alc, THC Drink Categories
AFicioNAdo is tackling the lack of educational resources for the non-alcoholic (NA) and THC beverage industries with a set of certification programs that target on-premise purveyors, distributors and retailers.
NielsenIQ: Non-Alc Beverage Sales Stay Stable Across End of April
Non-alcoholic beverage sales remained stable across the two-week period ending May 4, 2024, as volume growth picked up while pricing moderated, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research.
CPG Week: Unpacking ‘Unfrosted’, High Cocoa Prices & Foxtrot Update
The CPG Week team gives their unadulterated takes on "Unfrosted" before diving into the week's news related to snack trends, cocoa prices and an update on Foxtrot.
“We Play To Win”: Former BodyArmor Exec, Patrick Mahomes Launch Sport Coffee
Chiefs quarterback Patrick Mahomes and former BodyArmor marketing executive Michael Fedele have teamed up on a Throne Sport Coffee positioning toward active-lifestyle consumers and athletes.