Retail

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BevNET Live Replay: The State of The Beverage Market

During the opening session of BevNET Live Summer 2024 in New York City, industry stakeholders from multiple arenas sat down with editor in chief Jeff Klineman to share their insights into the current state of the beverage market and the dynamics affecting entrepreneurs.

Basemakers Lays Foundation for Its CPG Services House with Brokerage Division

Since its founding in 2015, the CPG sales agency, specializing in retail execution for emerging brands, has grown to over 100 clients in 35 states, with 85 full time employees and plans to expand the team to over 100 by January 2025. The firm works with companies such as Olipop, Poppi and Guayaki, among others.

Strange Water Eyes Events Space To Convert Coconut Water Consumers

There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.

Massachusetts Offers Glimpse Of The Uphill Battle For Hemp Beverages

Massachusetts regulators officially put an end to the sale of hemp-derived CBD and THC products outside of dispensaries last week. Here's what it means for cannabis industry stakeholders in the state and foretells other regulatory moves throughout the country.

Retail Strategy Firm PLTFRM Broadens Base with Eye to New Channels

As online marketing and ecommerce have radically changed the playbook for brands, CPG strategy firm PLTFRM is aiming to provide a new “operating system” for modern startups, and now it’s expanding its retail and marketing services to new channels and new industries.

A Drink With…Free AF Founder Lisa King

After launching a year and a half ago in the U.S., New Zealand-based Free AF has brought its non-alcoholic alternative RTDs to major retailers learning in the process that operating in a larger market comes with unique challenges.