For its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while teasing a new seasonal flavor strategy.
Connecticut-based, premium mixer brand Badger Bevs has intentionally built in on-premise locations and is now seeing gains in retail as it prepares to launch into canned varieties.
Generous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of Health-Ade, the second-largest national kombucha brand.
Pernod Ricard is shaking up its distribution partnerships as it plans to triple its ready-to-drink (RTD) footprint in the U.S. over the next three years.
One of Japan’s best-known business leaders and the head of Suntory Holdings has resigned after a police investigation into the purchase of supplements that may have violated the country’s strict drug laws.
The “de-powderization movement” is underway at Huel, as the British meal replacement brand reaches into the red-hot greens category for its next and widest RTD release.
Korean soju is one of the top selling spirits in the world, but can that popularity transfer to canned cocktails? Several emerging brands are aiming to find out.
Brandon Hanson, the co-founder of a well-known West Coast distillery, is venturing into the “wild west” of THC-infused beverages.
Moderating alcohol trends – among other challenges – have claimed the life of Spindrift Spiked, the hard seltzer offering from the non-alcoholic (NA) fruited sparkling water maker.
A favorite poolside duo just got a convenient upgrade. Malibu and Dole are teaming up to launch ready-to-drink (RTD) cocktails coming early 2026.
Bev-alc sales continued to decline in the two-week period ending August 9, although cider and ready-to-drink (RTD) spirits are still enjoying a slight summer boost, according to analysis of NIQ data from Goldman Sachs Equity Research.
Ben Weiss, the creator of Bai Tea, has brewed up another attempt at boozy tea.
“Flavored alcohol” across categories has become a lonely bright spot for the bev-alc industry, which is finding itself particularly pessimistic in 2025, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC).
Breakout ready-to-drink (RTD) brand Good Boy Vodka will move its California distribution to California Beverage Solution (CBS) this month, the companies announced today.
Want to encourage craft beer drinkers to pick up a craft ready-to-drink (RTD) cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.
Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is now shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.
Feel like enjoying a gin and tonic fit for royalty? Now you can, with Buckingham Palace's new ready-to-drink (RTD) cocktail.
