For its first release since changing its name from Guayaki in May, yerba mate specialist Yerba Madre is embracing fresh, fruit-forward summer vibes – while teasing a new seasonal flavor strategy.
Connecticut-based, premium mixer brand Badger Bevs has intentionally built in on-premise locations and is now seeing gains in retail as it prepares to launch into canned varieties.
Generous Brands has taken another step towards its goal to be a “chassis for the growth of manufacturing” of fresh, healthy beverages with its acquisition of Health-Ade, the second-largest national kombucha brand.
This latest roundup of summer ready-to-drink releases includes new takes on the espresso martini from a Bachelor contestant, malty collaborations from Tip Top, a soju cocktail refresh, and a vodka-spiked sun tea from Owl’s Brew. Here are a few of the newest cocktails on the shelf.
Hard tea is all the rage right now, but one ready-to-drink (RTD) company has been championing the style since 2013.
BuzzBallz is diving into summer with its biggest format yet: a fully inflatable, above-ground pool shaped like its spherical containers and in the fan-favorite Berry Cherry Limeade color.
Bev-alc sales continued to decline in the two-week period ending July 12, although mixers and spirits got an Independence Day boost, according to analysis of NIQ data from Goldman Sachs Equity Research.
Hiyo, a non-alc social tonic infused with adaptogens and nootropics, has extended its national retail partnership with Whole Foods Market with its latest flavor, Pineapple Coconut, the company announced today.
Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.”
Flirting while buzzed can be one of the many hazards or benefits of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? Amber Murphy and Jordan Bauer, founders of Drink Redacted, are hoping so with an “aphrodisiac tonic” hitting the market this month.
The San Francisco-based cannabis cultivator and lifestyle brand is entering the ready-to-drink cocktail market with Adios, a four-SKU line of beverages made with fruit juice and ultra-premium tequila.
The Von Dutch brand, acquired by New Jersey-based WSG Brands in 2024, will launch into beverage with “organic, plant-based mocktails and healthy sodas” created in partnership with California-based Flavor House and released through a new venture called Von Dutch F&B.
Will Justin Glaze find love on this season of Bachelor in Paradise? Only time and reality TV producers who violate their non-disclosure agreement will tell, but we do have the scoop on Glaze’s new labor of love: a ready-to-drink (RTD) cocktail brand that launches today.
Barstool Sports founder Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz canned line that aims to marry hydration and energy drinks.
Once a niche liqueur with roots on the Italian coast, Limoncello is now riding the trend wave of Italian cocktails and liqueurs, and bubbling up on U.S. cocktail menus and store shelves in ready-to-drink (RTD) form.
Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.
With 38 investments since its founding in 2022, Pronghorn – the accelerator focused on cultivating the next generation of Black entrepreneurs and executives in spirits – has been one of the most active funds in the bev-alc space.
