Beverage School Winter 2021 - Ecommerce for Beverage!

Betsy McGinn [00:04] Hi, I'm Betsy McGinn and I'm here to talk to you today about e-commerce for beverage. I've been working in e-commerce now with natural and specialty brands, mostly in the food and beverage space, for almost 15 years now, which is a lot of years. And I uh wrote the book with my colleague Phil Siegel, The Amazon Roadmap. So I'm here to talk to you a little bit more broadly about e-commerce and then a little focus on Amazon and direct to consumer as well. So let's jump right in. I'd like to start with my favorite quote, which is, today is day one. This is a quote from Jeff…