Bitter Love Takes a Functional Approach to Sparkling Water
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Taja Dockendorf, Co-founder of Bitter Love, is focusing on a new flavor profile to differentiate in the sparkling water category. The brand combines digestive bitters like ashwagandha, ginger and wormwood with carbonated water and a splash of fruit juice to offer a functional sparkling bitter beverage. While still in the early stages of development, the brand has focused on flavor innovation and consumer feedback to drive them forward.
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