Expo West 2022: Laird Superfood’s New CEO Maps Out Growth Plans

Plant-based nutrition platform Laird Superfood has undergone a significant amount of change over the past few years, from acquiring energy bar brand Picky Bars to taking the company public and bringing in a range of new team members, including new CEO Jason Vieth. In this video, recorded at Natural Products Expo West 2022, Vieth discusses how he plans to use his background and expertise to continue propelling the brand onward. He also highlights various growth opportunities with the Picky Bars business and channel expansion across Laird’s entire portfolio.

Transcript

Adrian [00:07] Thank you for tuning in. I'm Adrian, a reporter for NS, and we're here at Expo West. I'm joined by Jason Viet, the new CEO of Laird's Superfood. Jason, you assumed the role earlier this year from the company's original founder, Paul Hodge. You came from Sovos Brands. How has that transition been moving to Laird?

Speaker 2 [00:26] Hey, Adrian, nice to be here today. Love being back at Expo West. The energy is incredible. Uh, the transition's been incredible as well. You know what I, I, all the reasons that I came to join Laird in the first place, you know, the brand, the product…

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