Expo West 2022: Laird Superfood’s New CEO Maps Out Growth Plans


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Plant-based nutrition platform Laird Superfood has undergone a significant amount of change over the past few years, from acquiring energy bar brand Picky Bars to taking the company public and bringing in a range of new team members, including new CEO Jason Vieth. In this video, recorded at Natural Products Expo West 2022, Vieth discusses how he plans to use his background and expertise to continue propelling the brand onward. He also highlights various growth opportunities with the Picky Bars business and channel expansion across Laird’s entire portfolio.

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