Expo West 2022: Trends and Observations from Day Two

As Natural Products Expo West 2022 moves past the halfway point, BevNET and NOSH editor-in-chief Jeff Klineman and BevNET reporter Brad Avery offer their takeaways from day two of the trade show in this video, including a significant new executive hire at Kitu Life Super Coffee, the influx of better-for-you and functional soda products, mushrooms as an ingredient in food and beverage, and a closer look at aluminum-packaged bottled water’s presence at the show.

Transcript

Brad Avery [00:07] Hi, I'm Brad Avery, reporter with Bevnet. I'm here with Jeff Kleinman, editor in chief of Bevnet and Nosh, and we're at Natural Products Expo West 2022 in Anaheim, California. We've just wrapped the second day of the show, and Jeff, I understand that you, uh, heard some breaking news on the show floor.

Speaker 2 [00:24] Yeah, I got a little breaking news right now. Um. Turns out that uh an investor with uh Q2 Super Coffee with a really strong track record in CPG, Tyler Ricks is gonna be joining the company as president. Tyler is a longtime PepsiCo executive. He's been an…

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